mgv11

Brand Names: Important, But Not Key to Investment Decisions

Second thought, this is why I say why not steal the succesful ideas of your competitors, differentiation can be attained after succesful branding but is not the same thing.

Brand Names: Important, But Not Key to Investment Decisions

It would seem GM should work on improving the brand name in the minds of americans, then they might have some pricing power. The problem is these things take time, especially with large purchases like a car. If GM could sell a "Volt" without someone thinking GM/Chevy but instead Toyota, yes they'd be fine. CC needs to change the experience in their customers minds. An example of that kind of change is what is happening at Six Flags. These things take years even with good management and the resulting improved branding. Bad management and we have GM and CC today.