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Born in the Bronx. Have lived in upstate New York, Richmond, VA., Atlanta, GA.
After a 35 year career in marketing I founded Brandzone in 2002. Brandzone is a brand guidance firm. We help firms generate brand value throughout their value creation network.
I have actively invested in stocks, mutual funds, ETFs, bonds, real estate for more than 30 years. Right now, with the exception of real estate and a few funds, I'm in cash and slowly buying mostly SWAN DG stocks as they 'come on sale.'
Bonds, Commodities, Developed International Markets, Dividend stock ideas & income, ETFs, Energy stocks, REITs
Ron Strauss is a brand guide and trusted advisor, helping CEO’s and key executives “tired of knocking their heads against the wall” achieve change via “brand pull” for greater productivity and growth. He does this by creating ‘Journeys of Discovery’ where the company sees itself as outsiders see it. He
helps management generate high levels of enthusiasm, energy and “buy-in” by considering the values and points-of-view of all the players in the value creation network; creating a powerful force field that “pulls” great performance through the organization. Ron has decades of hands-on experience working with client companies like Siemens, Schlumberger, Land O’ Lakes, Mobil Corporation, Anheuser Busch Companies, Best Products Company and currently focuses on working with small and medium-sized enterprises. Ron chairs the American Marketing Association’s 2,100 member on-line brand management forum, and conducts their national brand measurement workshops and training seminars. Ron and Bill Neal recently wrote “Value Creation: The Power of Brand Equity.” The book has received excellent reviews from academics and practitioners around the world. Tim Ambler, Senior Fellow, London School of Business, a tough critic and an internationally renowned brand metrics expert wrote “An excellent book….the price of this book is a tiny fraction of the value these highly experienced and insightful consultants have distilled. Buy it and use it.”
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Value Creation: The Power of Brand Equity
Why do some companies exhibit long-term financial growth while their competitors show erratic or declining performance? Value Creation: The Power of Brand Equity is a framework for success that empowers CEOs, CFOs, CMOs, investors, and other stakeholders to better understand and manage their firm's most
valuable asset--their brands. Everyone who reads this book will develop a much deeper understanding of brands and brand equity, how they create meaning and value, and how they can be leveraged to improve long term financial performance. When a firm's values are in alignment with their brand's promise, value is created in the form of brand equity, and that brand equity can be leveraged to drive sustainable competitive advantage and superior financial performance. Measurement and brand performance tracking are key. The authors demonstrate a measurement system that allows the brand owner to measure brand value and brand equity and diagnose a brand's strengths and weaknesses in the marketplace. Ron Strauss and Bill Neal each bring 35-plus years of in-the-trenches marketing and marketing research observations and experiences with some of the world's leading companies. Their ideas and concepts are new and powerful, and are sure to stimulate much thought and discussion on the part of practitioners, academics and students. Best of all, Neal and Strauss show the reader how to improve performance in a way that is understandable and actionable.
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