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popular news reader app Summly, along with 17-year-old founder Nick D'Aloisio.
reported of Yahoo's interest in the U.K.-based startup back in December. Summly uses a
to summarize stories into smartphone-friendly blurbs. The company has begun trying to
work with publishers
to create summarized content - Yahoo's media empire could help with that.
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Why would Yahoo try to summarize stories? News aggregation is Yahoo's claim. Twitter and RSS services are still popular. In a Mobile ecosystem summarizing articles can bring your company to that tipping point. Google announced last week that they will no longer support their Newsreader App. Well this game is interesting.
The #Legacy_Media is still whining about the Internet while failing to take responsibility of their own demise. Financial news outlets such as Bloomberg and The WSJ have made the transition to Mobile.
Yahoo has been there for quite few years. Yahoo has failed to accept that their recruiting model is strongly dependent on e-Mail registration and their e-Mail just bites. Yahoo allows junk mail more so than the US Postal Service.
Summly will be a great asset. Some say that Feedly stands to gain by Google's drop of News Reader. But Feedly does not summarize it does a great job at customizing aggregated news. This leaves a reader with the job of selecting and long articles to read. Who has the time?
Summly can change the game if deployed smartly.
Mar 25 05:33 PM
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