Gollum

The New York Times Is Dead: Long Live the New York Times

Why doesn't the Times place on its website only a portion of each article, with the remainer available for a price? Why give away for free that which is expensive to produce and is of value to the reader?

A counterargument is to keep it free in order to increase website traffic and thus website advertising revenue. However, website advertising rates appear to be too low for this to work