Markham Lee_

Brand Names: Important, But Not Key to Investment Decisions

I would disagree with the notion that American cars are popular overseas, and would instead say that there are some instances where American cars do quite well overseas but they aren't a dominant brand world-wide.

Yes you do see a lot of Ford Mondeos in the U.K. (they're as ubiquitous as Accords) but the overall mix is heavily slanted towards the European brands.

Ditto for a lot of other countries, you may see an American model doing well but not enough (for me anyway) to say that foreigners prefer American.


-M