Markham Lee_

How Did Hyundai Increase Sales in January?

The problem here is that consumers who are attracted to this sort of deal are likely to be lower income/more financially vulnerable, and as a result are more likely to default in a good economy let alone a worsening one.

I don't see how this doesn't bite them in the end, and doesn't turn into a GM-esque quest for market share at any cost.

-M