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CrossProfit_'s
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567 comments
Rating: 19
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Interesting!
Apr 18 08:07 am
|Rating:
0
0
All Comments by CrossProfit_ »Value Of ComScore's Data Is Debunked [View article]
From the CrossProfit website statistics we have noticed that ComScore has consistently understated our site's traffic by a factor greater than x10!!! (We stopped checking a long time ago and just checked again today.)
We are not talking about being off by 10%. Hear this loud and clear, they are off by over 90%! Google analytics on the site is pretty accurate, within 1% margin of error.
In the past ComScore explained away the vast discrepancy explaining that their system is geared to higher traffic sites and the greater the site's traffic the more accurate their numbers.
The conclusion must be that Google doesn't have enough traffic for the ComScore system to be accurate! Oh well...
Disclosure: Just fooling around and NO OPINION being expressed regarding ComScore. We do not understand the discrepancy. No one at CrossProfit has the necessary technical background to figure this out.