hardmanb

Apple's iPhone: Home Court Advantage

Apple has carefully seeded multiple innovative consumer products into multiple growing markets, backed by interface, software, operating system, retail, interactivity, customer service...all under Apple's control. The Apple "experience" cannot be matched by traditional manufacturers, software applications, operating systems, wholesale and retail systems...all vying for each's competitive advantage, business plan and control against the others...and at the same time delivering a harmonious and holiistic overall product experience.

Those familiar with the US experience don't realize the implications that the iPhone is an entirely new platform.

The majority of people in the world who use email, web access and other computer functions, including those in third world countries and emerging industrial countries use mobile devices...not laptops or desktops for their web access. The device that does it best has an enormous global advantage.