Gautier Gator

Apple's iBrick Episode Should Be A Corporate Branding Disaster

APPLE 16 FELIX 1
MAKE THAT APPLE 17 INCLUDING MY VOTE

Enough Noise About Apple!

The price is not a factor, sorry. I have been in the car stereo business for over 30 years and people have often said, How can you make a living in that business? We only did close to 3 million in sales in the poorest state in the nation in 2006 of nothing but pure car audio, no home audio sales, no phone sales, in 2 stores in a Katrina affected Mississippi Gulf Coast . The point being people will buy the "cool factor" and it really does not matter the income level of the consumer. We have customers who need a transmission for their vehicle who live in a double wide that come in our store to purchase a $2000 car audio system. That is a consumer who will buy the coolest phone on the market. After all we must have our priorities straight. Also the proffessional who makes over 6 figures a year will purchase one, not to listen to the i-pod, but because it is the easiest phone to use on the market period. The guy who has bought a blackberry and still does not know how to use it will give it to his kid and buy the i-phone. By the way, I thought you mentioned the price has dropped in the beginning of the article, but then you reference a $600 phone. They now sale for only 399.99, which is what I paid for my last i-pod. I predict the i-phone will be the dominate cell phone in 3 years. I have made a lot of money since June buying and selling Apple in the dips and peaks and I really believe it will break the $200 a share in the next 12 months. I love my i-phone, and cannot wait until a new model is out so I can give mine to my wife, and get the new model. I suspect Steve Jobs, is often asked, can you make living selling $600 phones. He probably
say's, yeah, but we are dropping the price to $400 because we only
sold a million in a little over a month.

Does Apple's iPhone Live Up to Its Hype?

I believe that having an ipod in your phone is cool, and a great selling point, but the big sucess story for iphone is going to be consumer friendly, easy to use cell phone. Most people do not use most of the features on their cell phones because they are difficult to learn. Anyone who purchased an i-pod knows how easy they are to use compared to the competing mp3 players, and the ease of us on the iphone compared to any other cell phone is light years ahead.