Chester

Waiting for Dell's iPod Moment

Another PC growth factor which might hlep Dell is emgerging markets (BRIC). 500 millions of Chinese will buy laptop in the forthcoming 5 or 10 years alone. Some of the consumer behaviors already existent in 1st tier cities will repeat in numberous 2nd tier and 3rd tier mainland cities in China. Dell needs to grab the psychology of consumers in BRIC markets and establish itself as an international, status-elecating and reliable brand. There are room for better design to cater to BRIC countries' specific conditions, such as crowded living spaces, limited wireless access etc...

Dell is heading the right direction to transform from a dull PC manufacturer to a popular consumer electronics brand name. The hybrid model of direct and retail is being tested and developed within Dell. Overall, at least we see that Dell has a very strong will power for change and a quick execution to embrace the change.