Sr. Pessimist

The Wireless Industry Is Breathing Its Own Exhaust

I'm observing an undue emphasis on catchy names. It seems that every new, novel idea has to have an even newer, more novel name. Zune, iPod, XBox, Web 2.0, G3, G4, ..., it's damn boring now. The consumer audience is due to get tired after a repeated exposure too. It's going to seem to them like that Hollywood crap where every movie had somebody review it and say it's "the best movie of the year." How many permutations of 2, 3, 4, and 5 letters do you have to go through before something else is more important than another addition of variation to the commodity of catchy names attached to otherwise relatively blase products and services? It seems that the concept of a name itself is losing the value it used to have.