entmd

When To 'Believe the Hype' of a New Product

You call it hype... I call it a product announcement. That is what Apple has done for years before even the iPod. Frankly, I don't recall any hype with the iPod. I didn't buy my first iPod until the 3rd generation. After the success of the iPod, there was alot of anticipation for the iPhone. Simply put, Apple knocked it out of the park at the MacWorld expo in Jan 2007 with that announcement. No one expected all the features that the iPhone had. The success of the iPhone created even more anticipation for the 3G model. My point is that Apple is not creating the hype, it's Apple's success that is doing it. At this point, if Apple introduced the iToaster tomorrow, there would be a million articles written about it.