Long-Short Guy

Pearson/eCollege.com Merger: Positive Development for Industry

Interesting snippet on Pearson from Audible's transcript:
<blockquote>
<b>Audible Q4 2006 Earnings Call Transcript</b>

Donald R. Katz

The Vango notes study guides, for those who do not know about it, that are these very, very interesting products which are designed by the Pearson Higher Education group and packaged and marketed by us. They are meant to conform to the 200 best-selling college textbooks that they sell, and they are being sold by their channel sales force and also by Audible. The idea being that you put your iPod on and basically it walks you through a study guide experience of this very dense text. This is a huge, multi-billion dollar textbook market and it is very interesting.

It has been a fast-growing element of the business, although as you say, not hugely appreciable yet but the product is really just rolling out. I think it is going to be a very strong product and it is certainly getting well-received.
</blockquote>

Source:
internet.seekingalpha....