Not much available info on Ice.com. Here's what there is:
"This year Ice.com, a Montreal-based Internet jeweler, has rolled out new videos to promote products and free overnight shipping. It has experimented with new marketing tricks such as buying front-page ads on Microsoft Corp.'s MSN and Yahoo Inc.'s Web sites this week. Ice.com even tried to tap influencers to drive word-of-mouth among blogs, magazine mentions and celebrities."
Online Jewelry Competition Intensifies: Ice.com Gets Funding, Gains Market Share [View article]
"This year Ice.com, a Montreal-based Internet jeweler, has rolled out new videos to promote products and free overnight shipping. It has experimented with new marketing tricks such as buying front-page ads on Microsoft Corp.'s MSN and Yahoo Inc.'s Web sites this week. Ice.com even tried to tap influencers to drive word-of-mouth among blogs, magazine mentions and celebrities."
(From: online.wsj.com/article... )
And this article - www.internetretailer.c...
says Ice.com is the 182nd largest Internet retailer.