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bradleyh
1 Comment
Answers.com Struck By New Google Algorithm
As someone who works in the Internet, let me tell you diversifying away from Google is easier said than done. They are so dominant in the search market, that to not use them means you're not in business (unless you're someone like Facebook, etc who uses networking to bring people in). But Answers, like About.com and many others, it built as an SEO engine, so natural Google traffic is all they get. These models are not good enough to survive on their own. There are many other companies that have been hurt by Google's algorithm change, but they have better models, so they can pay for Google traffic (and SEM traffic is much much more stable than SEO traffic). I would just say to any investors, definitely be careful before spending a lot on a company that is highly dependent on SEO. It's a risky proposition.
Brad