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Mary Beth Garber is the Executive Vice President for Radio Analysis and Insights for Katz Radio Group. Ms. Garber is responsible for collecting, analyzing and generating research and other materials to educate a variety of constituencies – from major advertisers to media, sales forces and market analysts – on the continuing power and value of radio, as well as implementing partnerships that both provide accurate research and measurement metrics across a variety of platforms and enhance the industry’s ability to communicate those results.
Ms. Garber is the former President of the Southern California Broadcasters Association, a position she held for 13 years. During her tenure, she co-produced, in conjunction with
Arbitron Inc, three behavioral studies about media usage and helped create the first $1 billion radio market in the nation by promoting the strength of radio and the critical role it plays for both advertisers and consumers. Her background includes senior positions at advertising agencies, radio stations and the marketing department of a division of the Walt Disney Co.
Her comments and articles have appeared in the Wall Street Journal, the Los Angeles Times, MediaLifeMagazine.com and other advertising trade publications. She has been a featured speaker or panelist for more than 50 organizations around the country.
Ms. Garber has received industry recognition of her many career achievements, including “Broadcaster of the Year” by Radio Ink Magazine in 2008 and was the recipient of the 2000 Southern California Chapter of American Women in Radio and Television Genii Award for Excellence in Radio. In 2012, and for the past 12 years, she was named one of Radio Ink's Most Influential Women in Radio
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