QR Barcodes: A Long-Distance Race

Nov. 14, 2012 2:53 AM ETNEOM, MSFT12 Comments
Jorge Aura profile picture
Jorge Aura


These symbols are forming part of our lives. QR codes, a mobile form of barcodes, are designed to allow consumers to quickly access more information.
Nowadays, many companies use this technology as an additional element in their advertising campaigns. In 2011, 8.9% of adults, that is to say, 21 million consumers used their smartphones to scan a QR barcode. The number of users is expected to increase to 26 million, in other words, 11% of all adults. Data from Mobi indicates over 60% of consumers only scan a code once, perhaps to check out the uniqueness of the engagement. This year, a very active runner in this race is Microsoft Corporation (MSFT).

On August 21, 2012 Neomedia Technologies (OTC:NEOM) announced that it had granted Microsoft a worldwide, non-exclusive license to NeoMedia's patent portfolio. Microsoft could be licensing these patents because it wants to use the technology further in upcoming applications. But it could equally be because NeoMedia has approached the company over potential patent violations in existing services. Windows 8 could be the goal of this agreement reached with Neomedia and this announcement allowed Microsoft advance to their direct competitors in the race for the mobile barcode.

The next chart shows the number of QR barcodes, Microsoft tags, Digital Watermarks, Augmented Reality using image recognition codes and other codes which appeared in the U.S. top 100 magazines.

Source: nellymoser.com

For example, a competitor in this race that seems to be lagging behind is Apple Inc (AAPL) with its future operating system iOS-6. In the last WWDC 2012, Scott Forstall, senior vice president of iPhone Software in Apple Inc, showed how to use the feature with a San Francisco Giants ticket. Also, he told the audience the following:

The feature will work with things like Starbucks cards, Apple Store cards, and plane tickets, as

This article was written by

Jorge Aura profile picture

Recommended For You

Comments (12)

To ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.
Is this happening to you frequently? Please report it on our feedback forum.
If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.