In an utterly meaningless article published today, Forbes.com reported that DVDs365.com, a UK DVD rental service, is working on a movie download service. Read the article here.
The article reported hard hitting facts, including that "technical development of the system is already under way","pricing has yet to be decided", and that "details of DVDs365's plans are still sketchy".
Quick comment: Although this story was picked up by numerous news services, it didn't accomplish much other than promote one of many UK DVD rental services. CinemaNow already offers movie downloads, and others including Netflix have announced that they plan on offering movie downloads soon. While it is possible that DVDs365.com will revolutionize the movie download business, for now I will contain my excitement.