ValueClick (ticker: VCLK) CEO JIm Zarley discusses his company's purchase of European comparison shopping engine PriceRunner and his plans for its expansion in 2005:
In August, we acquired Pricerunner, to give us an immediate European presence in the high-growth Comparison Shopping channel. We're beginning to use some of the other channels and expertise to expand Pricerunner further into the European market and into the US as well. Our most recent expansion was Pricerunner in Germany, in late November and we are beginning to see momentum in this area. We've also expanded Pricerunner in France and expect revenue and margin contribution from this area as well in 2005.
We anticipate a US launch for comparison shopping during the second quarter of this year. We've assembled the US team and they're currently building out the site today.
(Quotes are from the CCBN StreetEvents transcript.)