Jim Cramer's Mad Money In-Depth Stock Picks 5/22


Stocks discussed in the in-depth session of Jim Cramer’s Mad Money TV program, Monday, May 22. (Note: This was a rebroadcast of the April 14th show.) Click on a stock ticker for more analysis:

Top "Un-PC" Stocks - Cramer says that "alcohol, tobbacco, and firearms" are hot sectors, and that one should not let his or her scruples interfere with financial planning. Although these stocks are sound investments, many have avoided looking at them because, "Every single investor has this ethics monkey riding on his back."

Number 1 "Sin Pick": Diageo (NYSE:DEO) - Cramer praises this company's marketing strategy of creating brands, such as Johnny Walker Blue label and Red label scotches, which appeal to consumers at different income levels. Diageo also owns Tanqueray, Smirnoff and Guinness; "These are all terrific brands with great name recognition," said Cramer.

Occupying a distant second on Cramer's list of "sin stocks" is Constellation Brands (NYSE:STZ). This company has a rapid cash flow at 12% from familiar brands such as Montezuma tequila, Fleischmann's spirits, and Constellation exclusively distributes Corona beer. Cramer recommends staying away from Anheuser-Busch (NYSE:BUD), because the company already controls half of the beer market and generates 90% of its income from the sale of Bud; Cramer notes that there is little room for growth with this stock.

Top Tobacco Pick: Altria (NYSE:MO) - Cramer prefers Altria to Reynolds American (NYSE:RAI), since Altria owns Marlboro, which occupies 40% of the US tobacco market. He also recommends UST (NYSEARCA:UST), which makes snuff and has turned around its core business. Both Altria and Reynolds American are reportedly getting into snuff, but Cramer believes it is more likely that they will buy UST than start their own snuff operation from scratch.

Straight Shooter: Smith & Wesson (SWB) - Cramer touts Smith & Wesson, which once had the monopoly on handguns, as a good buy because it is beginning to produce rifles and military arms. Alliant Techsystems (ATK), which makes all of the bullets for military's M16, is also a good pick.

*There was no Lightning Round for Monday May, 22.

More: Cramer's latest stock picks, including: Mad Money Recap, Lightening Round, Stop Trading and his Radio Show.