November Online Video Viewing Up 34%: Google Still on Top

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by: Marketing Charts

More than three-fourths (77%) of the US internet audience viewed online video in November 2008, driving the total of online videos viewed by US internet users to 12.7 billion, a 34% increase over the same period in 2007, according to data released by comScore’s Video Metrix service.

Google’s YouTube Still on Top

Google Sites (NASDAQ:GOOG) once again ranked as the top US video property with nearly 5.1 billion videos viewed (representing a 40% share of all videos viewed), with YouTube.com accounting for more than 98% of all videos viewed at the property. Fox Interactive Media (NASDAQ:NWS) ranked second with 439 million videos (3.5%), followed by Viacom Digital (NYSE:VIA) with 325 million (2.6%) and Yahoo Sites (YHOO) with 304 million (2.4% ). On the heels of a surge in viewership in October 2008, Hulu retained its #6 position with 227 million videos viewed (1.8%).

Google Sites Draws 98M Video Viewers

More than 146 million US internet users watched an average of 87 videos per viewer in November. Google Sites attracted 98 million online video viewers, or approximately two out of every three internet users who watched video during the month. Fox Interactive ranked second with 58.1 million viewers, followed by Yahoo Sites (40 million) and Microsoft Sites (NASDAQ:MSFT) (35 million).

Additional findings:

  • The average online video viewer watched 273 minutes of video.
  • 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
  • 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
  • The duration of the average online video was 3.1 minutes.
  • The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.

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