Auto Makers Scheduled To Report March Sales Results On April 2

Includes: F, GM
by: Selerity Research

By Todd McDonald

Summary: The leading automakers are scheduled to report March sales results on Tuesday, April 2, 2013. Optimism is growing, with,, and Kelley Blue Book all calling for the best March in six years. even anticipates this to be the best single month since May 2007. It is important to note that March is typically a strong month for automobile makers, due to the warmer weather, anticipation of tax returns, and the availability of new-year models. This could potentially be the fifth consecutive month of sales of over 15 mln light vehicles.

Ford Motor (NYSE:F)

(Click to enlarge)

Overview: Ford Motor is expected to post solid increases in monthly sales, albeit much lower than February's results. According to Kelley Blue Book, the new Ford Fiesta should see a significant uptick in sales. They note that sub-compact cars will have a strong month due to affordability, great gas mileage, and higher quality vehicles compared to recent years. The consensus of the three estimates is for an increase of 4.7%.

Technical Review:

Ford shares have significantly lagged the broader market indices, rising just over 2% year-to-date. Shares have been trading close to its 50-day SMA and look poised to break out of the triangle that has been forming throughout the past few months. If monthly sales are better than expected, look for initial resistance near $13.50, followed by the 52-week highs of $14.20. If sales disappoint, support can be found at $12.80, followed by the $12 area. (Chart courtesy of

Estimates 4.3% (Source: 3.8% (Source:

Kelley Blue Book: 6.0% (Source:

General Motors (NYSE:GM)

(Click to enlarge)

Overview: General Motors is expected to post excellent gains, with Kelley Blue Book predicting a huge year-over-year increase for March of 24.1%. Edmunds, however, believes that General Motors will show the biggest month to month decline in market share due to a lack of incentives on the company's truck models. With such a wide range of estimates, it may be useful to have a consensus estimate in this case, which would equal 15.3%

Estimates 13.0% (Source: 8.80% (Source:

Kelley Blue Book: 24.1% (Source:

DISCLAIMER: By using this report, you acknowledge that Selerity, Inc. is in no way liable for losses or gains arising out of commentary, analysis, and or data in this report. Your investment decisions and recommendations are made entirely at your discretion. Selerity does not own securities in companies that they write about, is not an investment adviser, and the content contained herein is not an endorsement to buy or sell any securities. No content published as part of this report constitutes a recommendation that any particular investment, security, portfolio of securities, transaction or investment strategy is suitable for any specific person.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

About this article:

Author payment: $35 + $0.01/page view. Authors of PRO articles receive a minimum guaranteed payment of $150-500.
Tagged: , , , Auto Manufacturers - Major
Want to share your opinion on this article? Add a comment.
Disagree with this article? .
To report a factual error in this article, click here