"Simplicity is the ultimate sophistication"
-Leonardo da Vinci
(Author's note: This idea was originally brought to my attention by the fantastic SA contributor Chris Demuth Jr.)
I searched through a number of quotes to start this article and I was surprised to find that the vast majority of history's greatest thinkers, from Einstein to Confucius, had glowing words to say about the nobility of simplicity. In a world of exponentially increasing complexity, I find that the best investments are the ones that adhere to this basic principle. If I cannot succinctly explain what a company does and how it does it, then I am better off avoiding it altogether as I will most likely get into trouble with a risk...
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