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CNET's Traffic Disconnect?

David Jackson profile picture
David Jackson

Within a generally bullish article, Bambi Francisco writes:

According to comScore's latest figures, traffic to CNet properties, which include News.com, Download.com, CNet Search.com, and CNet.com, declined 5% in June. The traffic to ZDNet.com fell 17% while traffic to Mysimon fell 7%... It was CNet's newly-acquired Webshots traffic -- which nearly doubled -- that helped CNet's overall network traffic.

Question: How are these traffic numbers reconcilable with CEO Shelby Bonnie's claim that users and usage was up at least 20% in Q2 excluding acquisitions in the last 12 months (ie. Webshots)?

Full disclosure: At the time of writing I'm short CNET.

This article was written by

David Jackson profile picture
I'm the founder and CEO of Seeking Alpha. Before Seeking Alpha, I worked as a technology research analyst for Morgan Stanley in New York. After I left, I wrote The ETF Investing Guide (which you can find by clicking on "Author's Picks" below), and some articles about individual stocks, and then started inviting other people to contribute to the website. Seeking Alpha is now the dominant crowdsourced platform for discussion of stocks and investing, and the only place with coverage of many mid and small cap stocks. I have a B.A from Oxford University and an MSc from The London School of Economics, and am married with five children.

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