24/7 Real Media discusses behavioural advertising (TFSM 2Q05 conf call quotes)

24/7 Real Media (ticker: TFSM) CEO David Moore was upbeat on his August 4th Q2 conference call. (Aren't they all?) Here are his comments on TFSM's organic revenue growth and behavioural advertising:

…I've spoken about the positive trends within the Internet advertising sector. We continue to witness growth throughout the industry, and this will likely have the effect of benefiting many participants… some business models merely rise with the tide. Ours is designed to significantly outperform the overall market...

…I highlight our year-over-year organic growth of 52%, and on an apples-to-apples basis, a near doubling of pro forma operating income for the same periods…

Early in the quarter, we released version 5.8 of our Open AdStream ad serving technology, providing valuable new yield and optimization tools for our publisher clients… this market-leading solution has won the ClickZ Marketing Excellence Award for the best ad server for the second year running.

Importantly, in addition to the 200-plus billion impressions served monthly for our clients, Open AdStream is the technology engine powering our media business… one of the largest behaviorally targeted networks available to marketers…

In our second quarterly Behavioral Targeting Research Report, released last month, we showed that an effective implementation of our behavioral targeting strategies can have a significant positive effect on the click-through rates and therefore value of our publisher's ad inventory…

(Quotes are from the CCBN StreetEvents transcript.)

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