Convex Strategies

Bitauto Holdings: After Tripling, Shares Still Look 55% Undervalued

Bitauto Holdings (NYSE:BITA) is a provider of marketing services for Chinese auto dealers that include real-time pricing, reviews, consumer feedback, and vehicle specifications. The company operates a new car website, bitauto.com, and a recently renamed used car site, taoche.com.

BITA has been restructuring and simplifying its organizational structure over the past couple of years, and now operates in four segments:

Digital Marketing Solutions - provides website creation and maintenance, online PR, marketing solutions, and ad agent services to auto dealers.

Bitauto.com - provides subscription services to new auto dealers. Subscribers are able to list pricing and promotional info on the website. Bitauto has an agreement with China's largest search engine, Baidu.com (NASDAQ:BIDU), that makes it...

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