Blackberry Finally Gets Sirius

Includes: BB, SIRI
by: Satwaves

By Brandon Matthews

Blackberry (RIMM) users and Satellite Radio fans may have reason to rejoice in the coming weeks. Several days ago, a reader forwarded me a press release that indicates that the new flagship Blackberry Bold 9700 will deliver Sirius Satellite Radio (NASDAQ:SIRI), which until now could only be accessed by using other means.

Operating on Bell Mobility’s state-of-the-art HSPA wireless network, the BlackBerry Bold 9700 smart-phone will also deliver great Bell Mobility mobile data services including GPS location, Live TV, SIRIUS Satellite Radio and Unlimited NHL

This does appear to be a new application that is pending, in that existing Blackberry users have access only to 20 select channels through the XM service, at a cost of 7.99 per month.

It seems as word began spreading through Sirius XM discussion forums, a potential roadblock was met in determining where the 9700 would be sold. After reading the release, I was skeptical in that consideration had to made that this was a “Canada only” offering rather than a phone that would be sold in the United States. Further research reveals that:

The 3G, Wi-FI capable GSM phone will be heading to carriers around the world in the next few weeks, making stops at both AT&T (NYSE:T) and T-Mobile in the United States.

Other news releases indicate the Blackberry Bold 9700 arrival in the US will occur sometime in November. A search of Blackberry apps reveals no Sirius apps currently available, leading me to believe that a new app for the Blackberry may be announced in the coming month.

It is clear that Sirius XM has begun to make bold moves in the smart-phone arena, with its introductions of both an Apple (NASDAQ:AAPL) iPhone app and the the revolutionary new XM SkyDock which enables iPhones and iPod Touch devices to be used as fully functioning Satellite Radios. The next logical steps would be Blackberry and Android applications. I had not expected to see these apps come to fruition this year, but this press release indicating that Sirius is coming to Blackberry, has me second guessing that belief.

Position: Long SIRI