The One That Got Away...Maybe
I often find myself looking for companies that are relatively small in market capitalization but have a "big" brand name. If you have been following my articles, you will have noticed my work on the WD-40 Company and Scotts Miracle Gro - two brand names which are almost ubiquitous in everyday life yet by virtue of their small market capitalizations often go unnoticed by many investors.
One company that I recently discovered (two weeks ago) was the LoJack Corporation (NASDAQ:LOJN). I was surprised this company even existed as a publicly traded entity - as I have been familiar with the company's service and brand for years. For a Value Investor - it seemed...
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