TIBCO's 'Tibbr' Borrows a Page from the Social Networking Playbook

Dec. 08, 2009 6:11 AM ETTIBCO Software, Inc. (TIBX)
Dana Gardner profile picture
Dana Gardner
135 Followers

TIBCO Software (NASDAQ:TIBX) will release in 2010 software that lets people search for and then track corporate information by subject matter in a similar way to how they might follow people on Twitter.

This is a clear sign that the enterprise software and social software worlds are munging. Get ready to see a lot more.

The idea behind the tibbr – the name an obvious play on “Twitter” -- helps people find information related to their particular tasks and jobs quickly and easily by searching for information based on its subject matter, and then subscribing to relevant feeds on those topics, the company said.


Lack of information isn’t the main problem for enterprise systems these days, what's really needed is a useful interface and method for getting to the precise needed information quickly and easily to help business workers do their jobs more efficiently. By taking a page out of the social networking playbook, TIBCO aims to let people access corporate information via a Twitter-like "update." The result: workers can find the information they need faster, so, in theory, they perform with far higher productivity.

In an interview with All Things D’s Ben Worthen, TIBCO CEO Vivek Ranadive said he got the idea for tibbr when reading -- what else? –Twitter. More specifically, he said the inspiration came while he read updates to the micro-blogging service made by NBA basketball player Shaquille O’Neal.

With people spending – or arguably wasting -- so much time on social-networking applications outside of their everyday work tasks, companies have been looking for ways to apply social-networking technologies like real-time collaboration, status updates and Web presence information inside the firewall. TIBCO obviously sees tibbr as one way to do it.

I expect we'll see more ways that the social

This article was written by

Dana Gardner profile picture
135 Followers
Dana Gardner is president and principal analyst at Interarbor Solutions (www.interarbor-solutions.com), an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years. You can follow him on Twitter at http://twitter.com/Dana_Gardner and on Friendfeed at http://friendfeed.com/danagardner. Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: SOA, cloud computing, Web services, application development tools, and application lifecycle optimization techniques. His specific interests include enterprise infrastructure and processes, developer tool advances and trends, business intelligence, complex event processing, business process management, virtualization, infrastructure outsourcing and utility usage trends, and open source development and deployment initiatives. As a software strategies blogger on ZDNet (http://blogs.zdnet.com/ Gardner) and BriefingsDirect (http://briefingsdirectblog.blogspot.com) and via a podcast series on BriefingsDirect (http://www.briefingsdirect.com), his analysis, commentary and interviews become conversational, and powerfully distributed via social networking and search. Gardner is a former senior analyst at Yankee Group, and a former editor-at-large and the founding online news editor at InfoWorld.com.

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