More Google Real-Time Search Deals

Includes: GOOG, MSFT
by: The Deal Economy

The latest proof that real-time search is hot comes from Google Inc. (NASDAQ:GOOG), which Monday announced new features and partnerships in a blog post titled, "Relevance meets the real-time web."

Some of the new features include:

Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we'll rank these latest results to show the freshest information right on the search results page.

On the partnerships, the post states:

Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we're announcing today: Facebook, MySpace, FriendFeed, Jaiku and -- along with Twitter, which the leading search engine company announced a few weeks ago.

Real-time search has been brimming with deals over the last 18 months, starting in the summer of 2008 with Twitter Inc.'s acquisition of Summize, a startup incubated by New York's innovative Betaworks firm.

In October, Twitter struck separate deals with Microsoft Corp. (NASDAQ:MSFT) and Google, giving the companies' search engines access to its streams of tweets. At that time, Microsoft announced a similar deal with Facebook Inc., 1.6% of which the software giant owns.

The Deal expects more deals involving search engines, real-time data and other content to come. - Mary Kathleen Flynn