Chinese women join the gaming revolution

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Includes: NCTY, NTES, SNDA, WZEN
by: Ezra Marbach

According to online game operator and developer Shanda Interactive (ticker: SNDA), China's online gaming industry now attracts a broader segment of users, including women and white-collar professionals. In addition, more users are now playing games from home than at Internet cafes.


In 2005, Shanda hopes to tap into growing demand for online games among
home users and plans to introduce a set-top box. The set-top box will have the basic functions of a
PC, and also include software that connects users to Shanda's online game
platform. The set-top box will connect to the Internet over a broadband
connection and display video on television screens. More here.

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