Apple's iBookstore Will Take a Bite Out of Kindle's Market

Includes: AAPL, AMZN
by: Trefis

Apple (NASDAQ:AAPL), which competes with Amazon’s (NASDAQ:AMZN) Kindle, is expected to launch iBookstore alongside its tablet PC, the iPad, in April 2010. iPad owners will be able to download books to their iPad through iBookstore, an application which will be available on Apple’s iTunes store. We estimate that iTunes and iPhones Apps constitute about 6% of the $267 Trefis price estimate for Apple’s stock.

We expect Apple to generate ebook revenue of $400 million in 2010 by selling around 48 million ebooks at an average price of $8. You can access our full forecasts and rationale for AAPL here:

  1. Apple Could Sell 48 Million Ebooks in 2010
  2. Apple Ebooks Could Be Priced at an Average of $8

You can also modify our forecasts through the links above to see how Apple’s stock would be impacted if the number of iPads and eBooks sales were to grow faster than what we forecast.

Disclosure: No positions

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