Google To Take Traffic Lead At Current Growth Rate

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Includes: AABA, GOOG
by: Paul Kedrosky

Citi analyst Mark Mahaney posits that at its current growth rate Google (NASDAQ:GOOG) will be the top trafficked site on the Net by late 2007. By then Google, in #4 position with 110-million monthly uniques across all properties, will have passed the slow-growing Yahoo (YHOO), the current leader with 130-million monthly uniques.

Is there any clearer condemnation of CEO Terry Semel's strategy? His content-first mantra was a weak alibi for no-growth in search share, and it's a downright non-starter when he loses the top traffic spot to Google's "What Me No Content" family of sites/services.

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