The Problem With SolarCity
Summary
- SolarCity has been a darling of financial analysts and momentum investors. But does it really deserve its valuation?
- Without the edge in financing, SCTY essentially becomes an installer. It is unlikely that SCTY will continue to enjoy a competitive edge in terms of financing.
- As the cost of solar installations continues to decline, an educated consumer will likely buy a system, as opposed to leasing it.
SolarCity (SCTY) had a great run in the last year, and has been a darling of financial analysts and momentum investors. But does it really deserve the current valuation? What is SCTY's long-term future? To understand this, one has to look at the key value-add of SCTY.
SCTY's claim to fame is its highly successful solar lease program. Without an appealing lease program, SCTY essentially becomes yet another energy contractor. The financial community has rewarded SolarCity's financing edge by giving SCTY a lofty valuation. To its credit, SCTY's management has used its rich valuation to make some smart acquisitions to build scale and barriers (ex: ZEP Solar) and have created some key business advantages. However, SCTY's core business, without the financing magic, is that of an installer/contractor.
If you were to agree that financing edge is the key to SCTY's valuation, then the question becomes if SCTY can continue with its financing magic. With that question in mind, here are some key pros and cons of investing in SCTY:
On the plus side:
- Solar energy is an excellent long growth industry - solar energy technology just hit the bottom of the S-curve, and has a long sustained run ahead of it. Being the largest player of its kind, SCTY is going to be a beneficiary of this trend.
- Federal tax credits and subsidies create compelling value creation options for the customer base. SCTY is a proven innovator of solar leases, and let's give credit to the management that it will continue to provide innovative financing paths. While we believe this is unlikely to be sustainable, it is difficult to write off a proven management team.
- SCTY has established an unrivaled footprint and brand name in the US. The name recognition reduces marketing costs and gives SCTY visibility into opportunities that its smaller rivals may not see.
- And, most importantly, the lifetime of installed systems is longer than duration of the lease, providing SCTY with some cushy back-end revenue streams.
On the minus side:
- Barriers to entry are small. There is nothing technically that SCTY does that cannot be done by any other major player. New players, small and large, continue to enter the space. With increasing competition, the industry is likely to get more fragmented.
- Once SCTY's first-mover advantage on financing dissipates - SCTY will start losing market share and become yet another energy contractor.
- SCTY has no pricing leverage - Smaller, lower overhead contractors will increasingly become a bigger part of the market and compress margins for the bigger players.
- Financing magic will be difficult to create when government incentives reduce or disappear.
- Continuing reductions in cost of solar technology means that the deployed systems are progressively more affordable to customers, thus reducing the incentive to lease and increasing the incentive to buy - this is one dynamic that is not well understood by the market.
- The further you go out in time, the more likely it is that an educated consumer will buy, as opposed to lease - this is an extremely important metric that is not being discounted by analysts.
On the "unknown" side:
- Tax credits and MACRS could end abruptly in 2017 or soon thereafter, crimping SCTY's ability to continue with financial magic.
- Utilities and other energy players could offer lease or other energy alternatives to consumers by offering fractional ownership into the much more cost-effective utility-scale farms. This can be a huge threat to the margins in the current SCTY lease model.
- Given the nascency of solar panel deployment, industry players do not have data on what it takes to operate solar farms over a 20-30 year period (especially on rooftops). Things could go wrong in unanticipated ways, and support costs and losses could mount to un-forecasted levels. SCTY could have a significant latent liability.
So, with the above stated risk profile, does SCTY deserve the valuation multiple that it is being afforded? Should you consider it to be a part of a long-term portfolio at the current levels? We do not believe so.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
This article was written by
Author of Beyond the Hype, a comprehensive emerging technology stock analysis and discussion service on Seeking Alpha Marketplace. Currently, we focus on identifying and investing in the semiconductor, renewable energy, storage, EV, autonomous vehicle, CPU, and GPU markets.
Beyond the Hype is different because it is dedicated to cutting through management and Wall Street commentary and providing fresh and insightful perspectives from a mid-market M&A consultant specializing in the technology and energy industries who's also been an individual Investor for over 25 years. The platform is about growth oriented investments primarily in market leaders and technology leaders. Investment philosophy is long term buy and hold with average holding time of several years.
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Comments (84)



with a $0 down financing package. Unfortunately for all of the solar lease and PPA companies that momentum is slowing down as more and more competitors enter the market with better offerings at a lower price with better $0 down financing.

can you put up your details so we can see what company you are with, or where you are working? Would help all in discussion. Thanks.


If and when batteries become a big part of the mix in a given applications there is going to be Chinese competition. There is nothing magical about battery technology.


beg to disagree on your "nothing magical about battery technology" comment. Please read the Tesla articles when there is a battery article and you will see the amount of discussion on battery technology. Maybe I have misunderstood your statement, but battery technology is something like alchemy turning lead into gold. Some companies have been working on the grail of a perfect lithium battery for decades. Tesla has lots of patents on lithium batteries, but they are building the gigafactory (sometime) to try to get the most important point of their car, the battery, correct and cheaper. So many companies say they are investigating some new battery technology but if they start now, the result is at best, a couple years away. Maybe off topic, sorry about that, but had to say. If SCTY can have a monopoly on battery technology storage via Tesla, then THAT is a moat.

yes agreed on all your points. Not to pat myself on the back, but I thought about all your points a couple months ago. I don't think Solarcity is a good long long term stock. I got out with 30 per cent profit, ... still too early. Went up another 20 bucks. The problem with my and your thesis is WHEN. When are customers going to get wise and use other services such as PACE or even the local credit union to get a loan to put up panels and then get the federal tax credit themselves instead of giving it to solar city? And then owning themselves? Will it happen in two or one year? Or next week? I think that is the important question. And I don't think it can be answered. So.. SCTY is a good investment for now. It will probably get back up to that 85 range again. But I don't have any free money to get back in. But I hold Real Goods Solar (RGSE) anyway in a big way, so I ll have to sit on the sidelines with SCTY. Also I think your last point of the plus side is very important. They are growing so much now, at some point they can just sit back and take long lunch breaks and go home early on Fridays and they still will be earning a lot because of their leasing stream. A lot of good comments from people above which made me stop and think more about SCTY. Ie, Izzy1 above carries solar city panels, I think his comment is important and helpful. Folks, IMHHO, if you have SCTY, stay in it. Don't sell under 85 if you are long. Good luck to all SCTY longs. Wish I could join ya.

- We don't know because we don't try to time these developments. For buy and hold investing timing is not that important
The second answer is that:
- When the market realized the trend the valuation will take care of itself even if the "WHEN" is far away. We are not fans of the greater fool theory of investing.
Are we trying to see the forest through the trees? We are all wrapped up in defining value in lease vs. buy? Let us think about Joe Blow at Best Buy. "I can have a solar system and cut 10%-15% off my current utility bill for nothing? Just sign my name?"This off of Grist.org:At 60 Best Buys in the solar-heavy states of Arizona, California, Hawaii, New York, and Oregon, customers can sign up to have SolarCity equip their house with solar panels free of charge. SolarCity retains ownership of the panels; it sells homeowners the power they produce at a rate the company says is roughly 10 to 15 percent lower than the standard utility rate. Homeowners get cheaper, cleaner power, while the company makes money on the energy sales; excess power gets sold back into the grid.Outstanding business model and marketing!
I concur panels will become cheaper and also more efficiently able to selling back into the grid as well as increasing rates will all positively increased margins and lower cost.
"That's $35,760 after the tax credit over the course of the 20 year lease." was wiserinvestors factual statement on a $12,443 unit sounds like a great profit.
I have been researching for a long term solar investment and I have just found it.
finance co/alt energy co/consumer good co/ utility co. all in 1.
BUYING THE DIP : )





One is the price point:
Would anyone lease a solar system if it costs $20K to put it up? Yes - a lots of them. That's why SCTY is successful.
Would anyone lease a solar system if it only costs $1? No?
At what point will a given consumers mind change on that topic? It varies. For some people it could $5K, for some it is $10K, and for some others it may be $15K. I would say there is going to be a marked shift when a typical system installation cost goes below $10K. Second is the utility value:
Computers/laptops kept dropping in price every year. Did that stop stop people from buying computers?
Think about cars. Every year cars get better. Does that stop people from buying cars indefinitely.
When something makes economical sense for people and the need justifies it, they go for it. They don't keep delaying the decision indefinitely because there is going to be something better next year. There will always be something better next year.

1) SolaCity's huger market share -- and growing. How can this be if it's just a simple thing to strap panels up on your roof - any dolt can do it?
2) One stop shopping -- they have some very innovative financing (acknowledged in the article) along with some very good engineering -- something overlooked in the article.
3) Barriers to entry -- size -- just ask Amazon.com.
4) Potential for cooperation with local utilities -- states have mandated clean energy quotas and they can work with distributed solar to help manage peak base load and get green brownie points. They are not going to work with the local kids...
5) Commercial and government. Once again, the kids on the block are not going to get this business.
6) SCTY, Musk et. al, track record for innovation. Nay sayers assume that the world is flat... While costs for solar will come down, there simply is no clearly identified technology in the intermediate future that is going to disrupt or replace this technology. My guess is that homeowners will readily enjoy the savings instread of waiting for Mr. Goodbar...So, some investors can worry about what the world is going to be like in 20 years -- in the mean time, $SCTY is going to do just fine-- thank you.All the very best,
Don

SolarCity's future is tied to government regulation and success of their lobbing program.


The current valuations indicate that markets (a lot of sell side analysts) do not understand the retained value aspects well. Look for our article on retained value coming up anytime now .....


