RIM Aims to Defend Enterprise Turf: Eyes 'Super Apps' for Business

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Research in Motion (RIMM) has launched middleware and an application development platform designed to build “super apps” for the enterprise. RIM has partnered with IBM, Oracle (NYSE:ORCL) and SAP to develop mobile enterprise apps.

The plan: If RIM can’t compete on the consumer side of mobile apps it sure won’t go quietly in the enterprise. While RIM’s Playbook, a tablet contraption designed to appeal to consumers as well as business, will steal the headlines the company’s ability to court enterprise developers may be more important.

RIM previewed what it calls BlackBerry Enterprise Application Middleware (BEAM), a platform designed for making business applications. RIM had IBM, Oracle and SAP on stage as partners.

In a nutshell, RIM’s BEAM platform will include:

  • APIs, libraries and server software for enterprise developers.
  • These tools will make it easy to push data and alerts, transfer files efficiently and query a device for geo-location, presence, camera, device types and other data.
  • BEAM will make it easier for RIM applications to work with IBM WebSphere, Oracle Fusion and SAP Sybase’s mobile platforms. Those three partners cover a lot of corporate ground.

RIM said that IBM, Oracle and SAP are using RIM’s BEAM in early trials. The bet is that RIM enterprise perks such as push technology, single sign-on and security will transfer to the corporate tablet market.

For now, RIM will preview three BEAM libraries—Alert/Notifications Push, Files Transfer, and Device Information to Server App—with more on deck. A closed beta will come later this year with more libraries coming in 2011.

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