The Lure And Dangers Of High Yield Stocks

Includes: JNJ, KO, MCD
by: The Dividend Ninja

This article was published in the February 2013 edition of the Canadian MoneySaver, and is posted here with permission. For more information visit

Most investors would never buy a corporate bond yielding 10%. They would understand that a high yield in this low-interest rate environment would be a risky investment. They would likely lose some or all of their investment. But many investors who do not understand the risks of high yield, will buy dividend stocks paying 8% or 10%+ yields, double or triple what blue chips are paying at 3% to 4.5%. While high-yield stocks are not junk bonds, they do inherently carry much more risk than their blue-chip counterparts. Many investors simply focus on yield, not understanding the risks involved with these types of stocks.

What Is A High Yield Stock?

Wikipedia defines a high-yield stock as “a stock whose dividend yield is higher than the yield of any benchmark average. “ That’s a pretty relative measure, since many blue chip stocks have a higher yield when compared to their peers. But most investors would agree anything over a 10% dividend yield is a high yield stock. It’s the nebulous area between 5% and 10% dividend yields where investors also need to be more cautious.

I define a high-yield stock as any stock whose yield is double or higher the average in its sector. At the time this article was written for example, Pengrowth Energy had a current yield of 9.5%. In comparison, the current yield of the BMO TSX Equal Weight Oil & Gas ETF was 3.92%. As another example, AGF Management had a whopping dividend yield of 11.74%. In comparison, iShares S&P/TSX Financials Capped Index Fund had a current distribution yield of 3.5%. Therefore, I considered both AGF and PGF as high-yield stocks.

As a general rule of thumb, The Ninja says:

A large-cap should never pay more than a 5% dividend yield.
A small-cap should never pay more than a 7% dividend yield.
A company with a 10%+ yield is a speculative investment.

The Lure Of High Yield

The point of dividend investing is to invest in stable and profitable companies that pay a portion of their profits to shareholders. Those profits are distributed as dividends. A profitable and stable company will pay out a reasonable dividend yield and also increase that payout over time. Companies like McDonald’s (NYSE:MCD) and Coca-Cola (NYSE:KO) do not need to offer a high dividend yield to attract investors. Their branding and global recognition, economic moats, combined with stable earnings are their selling points.

A smaller-cap company may initially offer a higher yield to attract investors. Otherwise, no investor would want to invest in the company in the first place. Therefore, higher-yield stocks are inherently more risky from the onset. However, the higher yield is usually the result of other factors, such as a declining share price.

When you buy a company with a high dividend yield, you are taking on more risk in return for the higher yield. That’s the trade-off. If you are being paid a high yield to own a company then you will likely see less growth, more volatility in the share price, and take on all the inherent risks of owning that company. Those risks can include low profit margins, negative earnings, as well as high debt. Since they may also pay out a large portion of their earnings out to shareholders, there is little room left for dividend growth or an increase in share price. There is usually the looming threat of a dividend cut.

As mentioned previously, high-yield stocks are far more volatile, and their share price can turn dramatically on missed earnings or sudden economic shifts. We’ve seen that recently with junior oil and gas companies. As companies with high dividend yields are more vulnerable to economic shifts, they can often be hit before broad market sell-offs. This can have a big impact on your portfolio returns, when their share price suddenly plunges. Unless you understand the company and the company industry in-depth, then high-yield stocks are likely to get you in trouble more times than not. There is simply no free lunch with a high-yield stock.

Before You Back Up The Truck

Before you back up the truck on a high-yield stock that appears to be cheap or on sale, here are some red flags and questions you may want to consider:

A Crashing Share Price

Is the stock simply cheap because of a crashing share price? The price and yield of a dividend stock are inversely correlated. Therefore, as a stock price declines, the dividend yield will increase.

Dividend Yield = annual dividend per share / stock’s price per share

A declining share price is more often than not the reason for the high dividend yield. A crashing share price is also a warning sign of significant underlying issues. These can include declining sales and earnings, narrowing margins, increasing debt, or diminishing profits. It can also be a warning sign of systemic management issues and problems.

High-yield stocks are seldom on sale because a low share price is the market’s reflection of these issues. More often than not, it’s better to sell a stock whose share price is crashing than hold on and hope for a rebound. Furthermore, a company with a declining share price and high yield will at some point need to cut its dividend. It may also continue to cut or even suspend its dividend, since it may have no other options.

High Dividend Payout Ratio

One measure to determine a sustainable dividend yield is to look at the DPR (Dividend Payout Ratio). I covered the importance of the Dividend Payout Ratio back in the July-August 2011 issue ofCanadian MoneySaver. Dividend investors consider 30% to 60% as the ideal Dividend Payout Ratio. This allows companies to pay a reasonable dividend yield, meet their business obligations, and continue to expand their business and even raise the dividend. If the Dividend Payout Ratio is over 70%, and the company is not a REIT (Real Estate Investment Trust), utility, or oil and gas producer, then you should raise a red flag.

Cash Flow Vs. EPS

Does the company measure out its payout ratio on cash flow instead of earnings? If so, do you know what the payout ratio is, and is it in line with its peers? I briefly covered cash flow vs. EPS in the November 2011 issue of Canadian MoneySaver. Most of the previous Income Trusts for example, measure their payout ratios with distributable cash flow instead of earnings. REITs for example, distribute their dividends with AFFO (Adjusted Funds from Operations).

If the DPR (Dividend Payout Ratio) is 100% or more based on EPS, then the company is likely using cash flow to measure its payout ratio. I generally avoid small-cap companies that base their payout on cash flow because they are more difficult to analyze, and have more inherent risk involved.

Borrowing To Fund The Dividend

Is the company leveraging the dividend? In other words, is the company paying an unusually high dividend and borrowing money at the same time? Borrowing capital is a normal part of business and CAPEX (capital expenditures). Usually borrowing is done by issuing corporate bonds and preferred shares. However, a company which is borrowing at a rapid pace while paying a high yield is a big red flag. This may indicate that the company cannot afford to pay its dividend, so is borrowing to make up the difference.

You can check the company releases on a website such as Yahoo Finance or the Globe and Mail to see if the company is issuing new bonds or shares. Also be sure to check the amount the company is issuing, and compare that amount as a percentage of its market cap. Is it reasonable, or does it seem unusually high?

Value Play Vs. Value Trap

As previously mentioned, a crashing share price is more often than not the reason why a high-yield stock appears to be cheap. Since yield and price are inversely correlated, a high dividend yield may simply be the result of a declining share price. This in itself should be a red flag to investors that there could be trouble down the road.

A big blue-chip company that is going through a rough patch, and being oversold, may indeed be a value play. But high-yield stocks are seldom on sale. They may have high debt, declining sales and declining profit margins, and even decreasing cash flow. When a company finds itself in this situation, and continues to offer a high yield, you can be certain a dividend cut is looming. High-yield stocks which appear to be value plays are more often than not low-priced value traps.

Yield Vs. Growth

One of the mistakes investors make when starting out is assuming a high yield is a high return. As an investor you have to realize that if you are being paid a high dividend yield, there has to be a trade-off. A company which is placing all or most of its earnings and profits into a dividend cannot put money back into the business. In other words, they can’t grow the business. Eventually, this will reflect on the share price of the company, more often than not, as a declining share price. That decline can easily offset any high-yield dividends you were originally being paid. That’s the trade-off.

Stability Vs. Growth

When you invest in a stalwart blue-chip like Johnson & Johnson (NYSE:JNJ), you do so knowing your dividend is guaranteed. You also know that JNJ will continue to offer a consistent and stable dividend year after year, and even increase the dividend. A company like JNJ can afford to increase the dividend primarily because it has stable and growing earnings. It also has a reasonable dividend payout-ratio (currently at 63%), so retains a generous portion of capital to reinvest into the business. Most established blue chips will pay their dividends from cash. This creates both stability and growth.

The opposite may happen with high-yield stocks. The dividends are neither guaranteed nor stable. With high payout ratios, the companies are not in a position to raise the dividend. The company must borrow (get into debt) to expand or grow their business. Some may even borrow to pay the dividend. Additionally, their earnings and margins can be unstable, and shift dramatically from year to year. If you’re looking for long-term and stable growth in your portfolio, then high-yield stocks are the wrong place to look.

Variable Dividend Policies And Dividend Cuts

Does the company have a variable dividend policy? Has the company cut its dividend in the past? Many of the previous income trusts in Canada, as well as most junior oil and gas producers, do have a variable dividend policy. While such a policy is not a deal-breaker, it does mean the company is not guaranteeing a consistent dividend. It also implies management may lower or raise the dividend at their discretion, or even cut the dividend.

A variable dividend policy means you are unlikely to see a stable or growing dividend for the long-term, as it runs the risk of being cut in hard times. That can lead to volatility in both the share price and the dividend yield. A company with a variable dividend policy is the wrong place to look for the stable growth of your portfolio.


While having a few high-yield dividend payers in your portfolio can boost returns, and provide income, you do need to be aware of the risks involved. The predominant risks are dividend cuts and a crashing share price. High-yield stocks require much more due-diligence and monitoring, and they are seldom on sale. I hope this made you aware of the questions you need to ask before hitting the ‘Buy’ button.