We just don't get it. We have been chronicling the turnaround in Skechers (NYSE:SKX) for the last year. We have presented in great detail how and why the company has overcome and corrected all prior missteps and redesigned the company to become the fastest growing footwear company in the world. While the stock made a new all-time high on Friday at 47.69, we still feel retail investors are not on board with the company and sentiment around the stock is still decidedly negative.
Why? We still believe the name "Skechers" draws a Pavlovian response from investors of "Shape-Ups". Lawsuits, FTC settlements for false advertising, operating losses, bloated inventories and embarrassingly bad ad campaigns all came from Shape Ups...
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