Electronic Arts' China gaming strategy (ERTS 1Q06 conf call)

Includes: NCTY, NTES, SNDA
by: Ezra Marbach

Here are details from Electronic Arts (ticker: ERTS) CFO Warren Jenson (from management's Q1 2006 earnings results conference call):

....our strategy for China this year, which is on our internal set of metrics and goals, is that we want to have a studio up and running and China in this year. Eric Hachenberg, as many of you know, is on the ground, started those efforts and we want to do is build our development capacity. Right now, we're in the process of localizing POGO for that market, for example. The second objective is to prudent continue to evaluate different opportunities for partnerships. And what we're going to do is just that is really try to make sure if we make that sort of move, that it's the right one, that it makes sense and that it's the right long-term arrangement, but primarily for the market it's get POGO localized, number 2 is get a studio up and running.

(Quotes are from the CCBN StreetEvents transcript.)

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