A No-Brainer Way to Promote Your Company

Jan. 11, 2007 12:33 AM ETSABA, SUMT3 Comments
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SA Editors

What if there was a way to promote your company to a perfectly targeted group of potential customers, partners, acquirers and investors?

What if you could tailor your pitch to them at the moment of maximum interest?

And what if you could do this for a no-brainer price?

This is exactly what Seeking Alpha is offering.

Background: Seeking Alpha is the only source of free conference call transcripts on the Internet. They're widely read by investors, VCs, investment bankers, senior managers, partners, customers and competitors.

So far we've published about 500 free transcripts a quarter (you can see the latest ones here and find them on our stock pages, such as Google's). But now we've decided to massively increase the number of free transcripts we provide, going to 1,500 in Q2 and then steadily higher. We're funding this (expensive!) project by allowing companies to sponsor transcripts.

To see how powerful this is, consider this. CornerstoneOnDemand is a rapidly growing, privately-held company that has the best corporate education and performance management solution on the market. It has sponsored the upcoming transcripts of its two main publicly-traded competitors, Saba (OTCPK:SABA) and SumTotal (SUMT). Now, all the customers of those companies who read their transcripts will now see a pitch for Cornerstone's competing product. It's also sponsored the transcripts of its partners and potential partners. The most recent Salesforce.com transcript, for example, now contains a compelling pitch for Cornerstone. (Make sure you see all three Cornerstone slots in the transcript.)

CornerstoneOnDemand now owns the Q1 transcript sponsorships for 18 companies, including Accenture, Adobe, ADP, IBM, Salesforce.com and WebEx. That's mindshare!

Expect to see at least 7 types of sponsorships:

  1. Company sponsors its own earnings call transcript (example). Seeking Alpha's readers want to learn about companies and stocks. If you manage a small

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