The 20 Most Popular Websites

Time is a limited resource. As much as we hate to admit it, we each only have 24 hours on any given day to ‘do things’. In December 2006, we had 44,640 minutes to do whatever our hearts desired — be it sleep, eat, watch TV, jump rope, or spend time online.

Since we each have a fixed amount of time in a given day/week/month/lifetime, we all probably (I know I do!) want to spend it wisely. As such, when we are online we tend to spend more time on sites that are worthy of our attention. After all, who wants to waste time?

So, the big question is, where DO we spend all our time online? Which websites are more successful in capturing our attention compared to others?

Take a look at the chart below:

Key Observations

Only 20 domains capture a whopping 39% of all our time spent online.

Only 2.1% of our time is spent on Google.com (GOOG) (includes all sub-domains). This surprised me somewhat, given how much I think I use Google everyday. I still think I use Google quite a bit, but now realize I don’t spend much time on the site itself. Google is NOT a portal with loads of content. Gmail and Google News are the only services that I spend considerable time on. Search, Maps, etc are quick look-up utilities, as they should be.

Even if one adds time spent on Google's YouTube.com (#12) to Google.com’s (#5) tally — it still only adds up to 2.7%, and is well below time spent on Ebay.com (EBAY) (#4).

MySpace (NWS) (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, Microsoft's (MSFT) MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint)

The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!

Comments

[cena s]

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[MNoisy]

ProSmoke now has the most popular website for electronic cigarettes. Check it out if you are interested in e-cigarettes. ProSmokeStore.com

[bsbudha]

I think its interesting that besides ebay and walmart none of the sites actually have a product that they sell. and ebay doesn't really even have a product its just kind of a facilitator. stzart.com

[PublicPolicyAdvocates.org]

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[PublicPolicyAdvocates]

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[User 434293]

This is more than 2 years old, I doubt that many people are still using myspace.

[User 430374]

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[User 429024]

nice article and interesting comparison

[Nodame Cantabile]

Interesting comparison...I was expecting google to be number one on this list.

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[Mopar360]

I know that I used to use Myspace everyday, but at home I could stay logged in even while I went to class or work. If you can still do this then the numbers may be greatly overstated. Just a thought.

[User 305363]

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[DrDougIkeler]

The results surprise me, but I guess people like to be social and that is why myspace is number one. To learn something interesting, go to drdougikeler.com and learn about the technologies and techniques that make people live dramatically longer.

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