Overview
Quiksilver, Inc. (NYSE:ZQK) has been running out of steam as a player in the highly competitive retail industry, in light of stagnant macro fundamentals and losing the interest of its target consumers. It seems reasonable to expect that Quiksilver, Inc. is less than six months away from Chapter 11 bankruptcy, even with sufficient liquidity as of the mostly reported quarter. After years of weak acquisitions and high turnover across its executive team, Quiksilver's over-diversification and general lack of focus on developing the most efficient supply-chain processes and nurturing the perceived value of its core product offerings and brands has stretched thin its resources and forced the company to now compete on price, instead of perceived value and brand appeal. The company has played musical chairs with its capital structure and product offerings and brands, iterating through many different product strategies, acquisitions and supply chain ideas but lacking attention on developing long-term supply chain knowledge and feedback loops to achieve the leanest inventories and shortest path from design to converting customer sales. Quiksilver's failures give rise to at least two potential capital structure plays that may yield significant risk-adjusted returns over the next six months. We strongly doubt that Quiksilver can realize ~$150 million of supplementary annual EBITDA from implementing its 11-point Profit Improvement Plan and achieve 15x to 17x multiples within three years to operate at VF Corp.-level efficiency. We assume diminution of core revenues will precipitously increase over the next three years as Quiksilver's brands become less relevant to their target consumers. Quiksilver's retail prices will never come close to prices of comparable product offerings from fast-fashion retailers. Management's recent deferral of PIP positive EBITDA impact to FY'2017 gives us even less faith in their ability to protect or enhance shareholder value. Sources of wholesale revenue should continue to evaporate as more mom and pop specialty stores shut down and as larger department store retailers implement more sophisticated inventory management programs and more precisely allocate their buyers' purchasing power across retail brands and styles to drive higher inventory turns and lower markdowns.
Investment Thesis
Short
Based on an assessment of Quiksilver's total enterprise value as of FY'2015E, assuming Quiksilver, Inc. files Chapter 11 in 2015, Quiksilver's Senior Unsecured Notes and Common Stock are worthless, making these instruments attractive short opportunities that could still yield greater than 50% returns over the next 6 to 12 months.
Operational Perspective
Pros
Cons
Financial Perspective
Source: Company SEC filings, Hadrian Capital analysis
Source: Company SEC filings
Macro Perspective
The chart below provides a geographic breakdown of the company's earnings and identifiable assets.
Source: Company SEC filings
Source: Eurostat
Source: Company earnings call transcripts
Company Summary
Quiksilver, Inc. is a global manufacturer of surfwear and other boardsport-related equipment with a snow, skate and surf-focused portfolio of brands across three core operating segments: Quiksilver, Roxy and DC. Quiksilver also owns and operates 658 retail stores globally. The company employs approximately 6,300 people and generates a majority of its revenue from Quiksilver, its iconic surf brand, which consistently drives 40.1% of Quiksilver, Inc.'s total net revenue. Quiksilver, Inc. reported LTM $1.65 billion of total revenues and $63 million of Proforma Adj. EBITDA as of July 31, 2014. As of FQ3'2014, Roxy provided 31.8% of the company's LTM net revenue, while DC produced 25.5%, and with the remaining 2.5% coming from other sources.
Source: Company SEC filings
Quiksilver
Roxy
DC
Quiksilver's wholesale channel revenue decreased 30% in FQ3'2014. North America and EMEA segments saw revenue decline -27% and -13%, respectively. Top line across Quiksilver's brand portfolio continued to weaken in FQ3'2014 relative to FQ2'2014, with DC brand revenue experiencing the worst decline in Q'o'Q revenue.
Quiksilver Themes At Play
Quiksilver's recent earnings call and SEC filings make clear the company's top-line underperformance is the product of a systemic shift in consumer preferences against surfwear and surf culture in an increasingly promotional and price competitive retail environment. Falling out of favor with teen-retail has to lead to precipitous decline in Quiksilver's profitability and sales performance amidst an increasingly competitive backdrop with fast-fashion vertically integrated retailers. While the current management team has placed a great deal of weight on the Profit Improvement Plan (the "Plan") which addresses many operational issues under the company's control to turnaround business performance, it continues to support a fundamentally troubled business model. Even if the Plan remains on course to reach $150 million of EBITDA by FY'2017 (recently extended from FY'2016), it will not come to fruition early enough to provide flexibility under the company's overlevered capital structure.
Declining Youth Fashion Trends in Surfwear
The surfing and skating culture that Quiksilver promotes is no longer fashionable because of transient consumer preferences. Quiksilver's model, and that of peers Billabong and PacSun, have and will continue to experience significant volatility through reliance on the transient preferences of the youth fashion market, which can be unforgiving. For example, while teenagers in the current market are more interested in streetwear brands (i.e. The Hundreds, Supreme), it is reasonable to question the longevity of its fashion appeal. The systemic phenomenon is evidenced by a fundamental erosion of Quiksilver's smaller core distribution channels with 20% of doors closing; management admits to underestimating the magnitude in the erosion of these store closures. The movement against surf and skating culture has also been cited by Billabong, Quiksilver's closest pure-play public peer. In the most recent earnings call, CEO Neil Fiske's comments when asked about the poor state of the US consumer: "…the short answer is it's a sporadic pattern and it would be hard to take any comfort at this point in a rebound in the overall teen market… And I think my guess is we'll continue to see inconsistent patterns and weakness in the teen apparel fashion sector, sometimes up, sometimes down. It also varies quite a bit by market. We saw this last half in particular, the Canadian action sports market was really soft and much more so than even the U.S. market. That can't persist forever, but be difficult to call the rebound at this time in the market."
Vertically Integrated Retailers are Satisfying the Demand for Lifestyle Apparel Products
In apparel, the demand for lifestyle apparel has been increasingly satisfied by fast fashion apparel (i.e., H&M and Zara) and off-price retailers (i.e., TJX and Ross) at firesale price points far below those offered by action wear brand retail stores or the large department store chains that action wear brands sell to at wholesale prices (i.e., Macy's, Dillard's and Bloomingdale's). Fast fashion retailers that sell lifestyle apparel have been rolling out competitive apparel offerings, such as men's board shorts and swimwear. Five or more years ago, Quiksilver had no concerns about successfully pushing its $60 MSRP board shorts to a host of mom and pop surf shops. However, times have changed, as evidenced by the company's recent earnings call that called attention to a whopping closure of 20% of the specialty retail stores Quiksilver typically sells to. Increasingly, a lifestyle variation of Quiksilver's board shorts can be found at H&M for $20 MSRP, creating a wide pricing gap between Quiksilver's offerings and similar generic brand merchandise being offered by fast fashion retailers. It is more critical than ever before that wholesale sell-ins to mall-based specialty retailers be priced right, fashion conscious and swiftly brought to market. Quiksilver has struggled with this concept as it recently reported zero improvement in sell-through for its recent Fall line. Quiksilver's wholesale channel yet to stabilize - visibility of inflection point remains cloudy Quiksilver is predominantly a teen-apparel wholesale business selling into mall based retailers comprising of approximately 70% of total revenues. The last several quarters have shown significant setbacks in the company's efforts to find an inflection point in the wholesale channel largely due in part to the macro trends previously mentioned (i.e. loss of core accounts, fickle teen apparel environment and competition from fast-fashion retailers). The most recent quarter (FQE Jul-31) saw wholesale revenues decline 30% and the 3-year CAGR for the channel has been -10%. It is increasingly looking like Quiksilver has walked away from a stable yet inefficient core independent retailer base without finding new partners to replace that lost revenue. The foundation of Quiksilver's business model has been built on product distribution through surf shops, skateboard shops, snowboard shops and our proprietary concept stores, where the environment communicates the brand's "core" message. In the past, this core distribution channel served as a base of legitimacy and long-term loyalty to the company's brand portfolio. Most of these buyers, stand-alone stores or small chains, face multiple challenges of both a systemic and cyclical nature; core multi-brand apparel retailers faced competitive challenges from larger vertically integrated players in the lifestyle segment and pure play online retailers in both core and lifestyle segments. In Quiksilver's FQ2'2014 earnings call, management reported that approximately 20% of smaller wholesale accounts alone had closed in the U.S over the LTM period. The same can be said for Europe where smaller core retailers face increased pressure from weak economic growth and higher youth unemployment. In modeling the implied top-line growth required to reach the Plan's FY'2017 sales target of $2.2 billion, management is increasingly reliant on emerging market growth in its direct-to-consumer business which appears to be overly optimistic absent a communicated model for 3- to 5- year store growth. Upon review of the How big is the wholesale business in developed markets? 3-year CAGR for total wholesale and developed wholesale Retail partners will only reinvest in Quiksilver brands with evidence of improving sell-through, likely delaying a turn in revenues until late FY'2015, at the earliest. Increasingly promotional environment has impacted sell-through. The market in Europe and North America continues to be extremely price competitive and promotional; apparel has essentially evolved into sale or return business. Quiksilver's initial pricing has been too high for the last few seasons which have resulted in poor sell through, high markdowns and returns, a significant reduction from initial gross margin to final gross margin and lower wholesale pre-bookings for subsequent seasons. Consumers shopping at multi-brand retailers are more price-conscious than shoppers visiting Quiksilver's owned and operated retail stores or e-commerce sites, such as Surfdome.com. Besides competition from a distribution channel perspective, the company's brand portfolio faces a myriad of lower priced but relevant competitors, both in apparel and footwear. Management has set out to be more competitive with initial pricing to combat poor sell through. While the recent strategic move in pricing was expected to positively impact Fall sell-through, management has cited that sell-through have been the same as they were in the past. We are encouraged that the Spring 2015 product line is expected to ship in at a more appropriate price point, the potential benefit of that sell through will not become apparent until the company's FQ2'2015 filing. Bear in mind that early signs of the Spring order book are reported to be down on a dollar basis but flat or even up on a units basis.
Capital Structure
Quiksilver's capital structure includes over $340 million of senior secured debt and $490 million of senior unsecured debt, or total leverage of at least 13.2x LTM Adjusted EBITDA of $63 million as of FQ3'2014 ended July 31, 2014. Quiksilver's nearest term debt maturities are its Senior Secured EMEA credit facilities due October 31, 2016.
Source: Company SEC filings, FINRA Trace
Valuation
Illustrative Discounted Cash Flow (DCF) Valuation
We performed an illustrative discounted cash flow analysis to determine a range of implied enterprise values of Quiksilver as a going concern. All cash flows were discounted to October 31, 2014, and terminal values were based upon a range of EBITDA multiples of 5.0x - 7.0x applied to estimated FY2019E EBITDA. Forecasted financial information used in this analysis was based on base case projections mentioned above. Applied discount rates range from 11.0% to 13.0%, reflecting estimates of the weighted average cost of capital of Quiksilver. This analysis resulted in a range of implied total enterprise values of $380 million to $450 million.
Source: Hadrian Capital analysis
Note: (1) Assumes mid-period convention discounting (2) WACC: Market risk premium: 6.5% to 7.5%; Beta range: 1.5 to 1.8; Cost of equity: 12.1% to 15.9%; Pre-tax cost of debt: 10.0%; Target debt/total capital: 20.0% and (3) Effective tax rate of 33.6%.
Using the same set of projections, we also performed a sensitivity analysis to analyze the impact on enterprise value from annual improvements or declines to annual EBITDA margin from 2015E to 2019E. The analysis applies a range of annual premiums/discounts to EBITDA margin projections in the base case and terminal EBITDA multiples of 5.0x to 7.0x applied to 2019E EBITDA. Constant factors included sales growth assumptions from the base case and a discount rate of 12.0%. This resulted in a range of total implied enterprise values of $388 million to $689 million.
Source: Hadrian Capital analysis
Precedent Transactions Analysis
The criteria for evaluating relevant transactions in measuring Quiksilver's private market value centers around businesses with comparable operations in branded footwear and/or apparel; wholesale/retail mix size and performance at the time of the acquisition. While none of the companies listed below are directly comparable to Quiksilver, the selected transactions in our focus list are representative of companies undergoing a turnaround at the time of the transaction. Note: the transaction outlined in red represents a § 363 asset sale.
Source: Company SEC filings
The overall low to high EBITDA multiples observed for the selected transactions were 5.6x to 15.7x. The applied range of selected multiples of 5.5x to 7.5x, derived from the selected transactions (taking into consideration the relative growth profile and operating performance of the Company in comparison to the companies that were the subject of the precedent transactions), to the Company's LTM EBITDA as of 7/31/13 of $62.9 million yields a enterprise value range of $346 million and $472 million.
Dual-Track § 363 Process
Intellectual Property - Trademarks and Patents
Illustrative Claims Recovery Analysis
Our illustrative claims recovery analysis contemplates two potential bankruptcy scenarios:
In either scenario, it is assumed that Quiksilver's outstanding common stock is worthless as equity claims are disallowed and expunged by the bankruptcy court. Additionally, Quiksilver's 10.0% Senior Unsecured Notes may ultimately realize zero (0%) recovery, except in the unlikely event that the Total Enterprise Value (TEV) of Quiksilver, Inc. is greater than $588 million in the Disclosure Statement filing, which is considered the best case scenario realizable by disposing Quiksilver's assets through a dual-track § 363 sale process.
Nevertheless, many uncertainties remain in respect of the value of Quiksilver's assets and liabilities in Chapter 11, which include:
Illustrative Claims Recovery Analysis for EMEA & APAC
Source: Hadrian Capital analysis
Illustrative Claims Recovery Analysis for Americas
Source: Hadrian Capital analysis
Illustrative Liquidation Analysis
Based on Quiksilver's balance sheet values as of the latest FQ3'2014 10-Q and applying various haircut discounts to the assets, liquidation values for Quiksilver's assets may range between $338 and $644 million, excluding any trustee wind-down costs or other fees and expenses that could arise if a hypothetical Chapter 11 case were to be converted to a Chapter 7 proceeding.
Source: Company SEC filings, Hadrian Capital analysis
Fixed Income Comparables
Trading levels for Quiksilver, Inc. 2020 Senior Unsecured Notes have recently moderated; however, any perceived relative value fails to compensate for expected recovery rates in event Quiksilver files Chapter 11 over the next six months.
Source: FINRA Trace, Federal Reserve Bank of St. Louis, Hadrian Capital analysis
Competitive Landscape
Quiksilver competes with other action sports brands, including Nike's Hurley, VF Corporation's Vans and Reef, Kering's Volcom, Abercrombie & Fitch's Hollister, Billabong, Rip Curl, Sole Technology's Etnies, O'Neill and others.
Kering's Sport and Lifestyle Division - Volcom
Similar to Quiksilver, Kering's Sport and Lifestyle Division, which includes iconic brands like Puma, Volcom, Cobra, Electric and Tretorn, took a goodwill impairment charge of € 183 million in its first half of 2014 in addition to reporting EBITDA erosion of -30.5% across that business segment. According to Kering's first half financial report, "strong competitive pressure, combined with a volatile and unsettled economic environment in a number of regions once again weighed on wholesale sales in the first six months of 2014."
On the surface, Kering's wholesale sales decline across its Sport and Lifestyle bears strikingly similar resemblance to the story reported by Quiksilver in its latest 10-Q for FQ3'2014. However, what is unique about Kering's Volcom story in face of continued weak market conditions for surfwear and action sports, an important differentiating factor from Quiksilver and Billabong's parallel turnaround plans, is that Volcom has managed to avoid the similar EBITDA erosion and sales declines recently experienced by its direct competitors, possibly because Kering has a superior management team in place with a deeper understanding of how to maximize supply chain efficiency, drive brand appeal and tightly manage inventory.
Volcom and Electric recorded combined revenue of €113 million in first-half 2014, more or less unchanged from the first-half 2013 figure as reported (down 0.4%), but up 4.0% based on comparable exchange rates, with sales growth picking up pace in the second quarter. Volcom reaped the benefits of the initiatives launched in 2013 to safeguard its margins, improve its distribution and more effectively harmonise its product offering, especially Women's collections. In light of these factors, wholesale sales held firm and sales in directly-operated stores (accounting for 14% of the total) rose sharply. Sales for Volcom's Apparel category contributed some 82% to the brand's revenue for the period and were up compared to first-half 2013, fuelled by a good showing in the second quarter.
Source: Kering Half-Year Financial Report
Overall trends were more positive in the second quarter of the year, however, and business gradually began to pick up. The order book evolution is also encouraging, suggesting a gradual improvement across the Division.
Peer Benchmarking
The margin and growth profile of lifestyle branded peers presents a significantly different operating picture relative to Quiksilver's turnaround phase. The segment currently trades at a range of 10.0x and 14.5x 1-year Forward TEV/EBITDA which is not a fair benchmark for Quiksilver when considering the company's current challenges. While Billabong is considered to be the company's best pure-play surfwear comparable, declining EBITDA blurs current valuation levels and doesn't present an accurate measure of value. Valuation of select mall-based retailers is a more accurate indicator of value since peers ANF, AEO, ARO and PSUN have shared in the macro challenges facing teen apparel. This segment is fairly valued at 5.0x to 7.5x 1-year Forward TEV/EBITDA.
Source: Company SEC filings, Wall Street broker estimates
Peer performance is mixed within both sub-peer groups. Branded lifestyle peers have stronger revenue growth and consistent EBITDA performance (excl. Billabong) while specialty teen apparel retailers have experience negative revenue growth and fluctuating EBITDA margins. The underlying challenges faced by the leading underperformers in both peer groups, Billabong and PacSun, can be traced back to the structural issues faced by the action sports industry.
Source: Company SEC filings, Wall Street broker estimates
Seasonality
With the significance of Quiksilver's product offerings tied to seasonal pieces, such as swimsuits and boardshorts, and winter outwear and hardgoods, Quiksilver may be more vulnerable to unfavorable weather trends than other lifestyle brands or traditional retailers.
Management
Chief Executive Officer and President
Andrew (Andy) P. Mooney has served as Chief Executive Officer and President of Quiksilver, Inc. since January 2013. Prior to his current position, Mr. Mooney served as President of Walt Disney's consumer products segment as well as Chief Marketing Officer and Head of Nike, Inc. where he led the reorganization of Nike's brand marketing initiatives and developed new advertising tactics. Mr. Mooney holds an Accounting Certificate in the United Kingdom and was awarded an Honorary Doctorate of Business Administration by Queen Margaret University in Edinburgh.
2013 Compensation Received/Earned: $1,374,608; 2013 Salary: $617,500
Chief Financial Officer and Principal Accounting Officer
Richard J. Shields, CPA has served as Chief Financial Officer and Principal Accounting Officer of Quiksilver Inc. since mid-2012. Previously, Mr. Shields served as the Chief Financial Officer at Oakley Inc., a sunglasses and sports performance equipment manufacturer, since November 2005 and similarly served as its Principal Accounting Officer. Before that, Mr. Shields was Chief Financial Officer, Principal Accounting Officer and Assistant Secretary of Southwest Water Co., which provides water-related services and generates annual revenues of over $200 million. Long before that, Mr. Shields began his career at PricewaterhouseCoopers LLP. Mr. Shields has a Master of Business Administration from the University of Notre Dame and a Bachelors of Arts in Business/Accounting from Eastern Washington University.
2013 Compensation Received/Earned: $558,600; 2013 Salary: $522,090
Chief Administrative Officer, General Counsel and Secretary
Charles S. Exon Esq. has served as Chief Administrative Officer of Quiksilver Inc. since February 2008 and Secretary and General Counsel since August 2000. Prior this role, Mr. Exon served as an Executive Vice President of Legal Affairs and Business at Quiksilver Inc., from August 2000 to February 2008 and before that served as Outside Corporate Counsel for Quiksilver Inc. for more than ten years. Prior to joining Quiksilver Inc., Mr. Exon practiced law, as a Partner at Hewitt & McGuire, LLP. He received a B.A. degree in English from the University of Missouri, a M.A. degree in Communications from Stanford and a J.D. degree from the University of Southern California.
2013 Compensation Received/Earned: $1,198,260; 2013 Salary: $550,000
Revenue and EBITDA Outlook
Looking ahead, the prospect of a return to stable financial performance proposed by management's Profit Improvement Plan appears delayed when taking into account systemic and company specific challenges. In the near term, we anticipate Quiksilver's wholesale challenges will persist against a backdrop of ongoing tough market conditions for surfwear and other action sports. We estimate FY'2015E net sales and adjusted EBITDA of $1,603 million and $71 million (4.5% EBITDA margin), respectively. Any form of financial growth or stabilization rests on a reversal of the current bleed in wholesale, which appears to be delayed until FY'2017. We anticipate retail and e-commerce to carry on their current growth trajectory, however will find it difficult to compensate for wholesale's struggles due to their relative size. Our projections contemplate a net sales and EBITDA CAGR from FY'2015E to FY'2019E of 1.1% and 16.0%, respectively. Earnings power momentum is expected to come from improved coordination of design, sales and marketing across geographies, product line rationalization and improved efficiency of sourcing operations and SG&A management. Licensing agreements replacing ~$100 million of wholesale revenues are expected to generate EBITDA of ~$10 million annually, which could fully ramp up by FY'2017E. Overall, we remain conservative relative to current Wall Street brokers' estimates, which forecast FY'2016E EBITDA of approximately $138 million, or an EBITDA margin of 8.25%. Any prospects of a return to high single-digit EBITDA margins over the next 1 to 2 years would require flawless execution of management's profit improvement plan which has already been delayed (Q2 earnings call).
From a short-form free cash flow perspective, our estimated 2015E EBITDA of $71 million must cover $45 million of capital expenditures and ~$70 million of cash pay interest, implying pro-forma cash burn of $44 million in FY'2015E. That said, Quiksilver reported approximately $84 million of unrestricted cash and cash equivalents as of FQ3'2014 ended July 31, 2014.
Source: Company SEC filings, Hadrian Capital analysis
Variant View
Out-of-Court M&A Scenario
Improved sentiment around surfwear and a sharp rebound in Quiksilver's upcoming earnings performance and FY15 outlook
Rescue Financing
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