Google Rules the Online Video Market

| About: Alphabet Inc. (GOOG)

What does $1.6 billion get you? An additional forty-one percent of the video website market share – just ask Google (NASDAQ:GOOG). Based on the Top 20 Video websites (as determined by U.S. visits) YouTube garnered 41% of the online video market in December.

Add YouTube’s first place share to Google Video’s third place share of 10% and you get a whopping 51% of all visits to the top 20 video websites.


Video-Site-Graph

Highlights:

  • 58 million people viewed at least one video online in December ‘06
  • 14 out of the Top 20 video sites received over 1 million unique visitors
  • The top 4 sites received over 10 million video related visits
  • The top five sites account for 80% of the online video market
  • Video-Top-10-Chart-2

    Google made an announcement last week indicating that it will make some modifications to play to the strengths of the YouTube and Google Video combination. Sounds interesting - I guess 51% market share is not enough.

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