Teva's Cephalon Acquisition Strengthens Branded Business

Includes: CEPH, TEVA, VRX
by: The Burrill Report

By Marie Daghlian

Teva Pharmaceuticals (NYSE:TEVA) will buy Cephalon (NASDAQ:CEPH) for $6.8 billion, an offer $1.1 billion sweeter than Valeant Pharmaceuticals’ (NYSE:VRX) hostile tender takeover bid just one month ago. Teva will pay $81.50 per share in cash for Cephalon, representing a 39 percent premium to Cephalon’s stock price on March 29, the last closing price before Valeant’s unsolicited bid.
Shlomo Yanai, Teva’s CEO, calls it a game-changer for Teva, which will be not only the world’s largest generic drug company, but also one of the world’s largest specialty pharmaceutical companies.
“I believe that what we are announcing today is nothing less than the transformation of Teva’s business,” said Yanai in a conference call following news of the deal.
Teva’s long-term strategy, announced in 2010, has two key goals: growing its global generics business and transforming its branded business into a diverse specialty pharmaceutical business with a portfolio of products.
Beginning with its 2008 acquisition of Barr Pharmaceutical, Teva has largely focused on acquiring generics companies with small branded components. With Cephalon, the Israeli pharma will acquire a brand company with a generics component—Mepha. Cephalon acquired Mepha in late 2010, giving it a strong presence in Switzerland, Eastern Europe, Africa, and Latin America.
“Cephalon’s presence in key growth markets—Europe, Asia, and Latin America—will strengthen Teva’s global branded footprint,” says Yanai. “But the most important aspect of this deal is the way it will transform Teva’s branded business.” He also notes that Mepha will provide additional synergies and momentum to Teva’s growth in Europe. Teva bought German generics firm Ratiopharm in 2010 for $4.9 billion to expand its European presence.
In February, Teva revealed its plan to grow its branded revenues to more than $9 billion in 2015 from $4.6 billion in 2010. With its acquisition of Cephalon, the combined branded portfolio will represent about $7 billion in sales and include more than 30 compounds in late-stage development, including three for which the company has already filed applications for regulatory approval.
The deal will also help Teva diversify its revenue stream, lessening its dependence on Copaxone, the multiple sclerosis drug that contributes 70 percent of its branded drug revenues.
Cephalon’s pipeline in CNS and respiratory products will strengthen Teva’s position and expand its foothold in these areas, while Cephalon’s pain management and oncology business, in which Teva presently has no established commercial franchise, will diversify its business.
Concerned that its main revenue driver, Nuvigil, would soon come off patent, Cephalon has itself been on a buying spree, snapping up Swiss generic pharma Mepha for $590 million in December 2010 and snapping up cancer drug developer GeminX and Australian biotech ChemGenex in March. It took a 20 percent stake in Australian biotech Mesoblast and entered into a potential $2 billion licensing and collaboration agreement to use its adult stem cell technology for CNS and cardiovascular diseases.
When Valeant expressed interest in buying the company it built, Cephalon urged its shareholders to refuse the Canadian company’s offer as unfairly valuing its R&D pipeline.
Teva says it expects significant revenues from the first day of closing and expects to realize annual cost synergies of at least $500 million in the third year following the transaction’s close. Teva plans to finance the transaction through cash on hand, lines of credit, and the public debt market. Subject to regulatory approval, Teva expects to complete the transaction in the third quarter of 2011.
Shares of Cephalon were up 5 percent on the news, while Teva shares added 3 percent.
Click here to view Teva Pharmaceutical's growth path.