Google Gets More Search Share, Again

by: Tiernan Ray

Research group comScore’s rankings of search queries in the U.S. are out, and out of 6.9 billion queries in January, Google (NASDAQ:GOOG) increased its share of those questions, month-over-month, for the sixth straight month, notes Citigroup analyst Mark Mahaney in a note this morning.

Google has 47.5% of all searches, according to comScore, up from 47.3% in December., a unit of Barry Diller’s IAC Interactive Corp (IACI), saw its share of questions fall to the lowest in six months, at 5.2%. Microsoft’s (NASDAQ:MSFT) MSN’s share rose slightly, so did Time Warner’s (NYSE:TWX) AOL unit’s, but Yahoo’s (YHOO) fell to 28.1% from 28.5% in December.

What I wonder about is, despite Mahaney’s claim that Google’s market share gain “continues a very consistent trend for Google,” it looks like Google’s share growth slowed in January. In fact, I’d say looking at comScore’s numbers, this slight — 2/10 of a percentage point — gain from December to January is the company’s lowest delta in the last six months. Now, does that mean anything significant? Slowing of world domination? Splitting of hairs? I’m not sure.

But today the market is saying:

  • Google shares are up a third of a percent at $474.20;
  • Yahoo! shares are down 1.9% at $31.40;
  • Microsoft shares are up half a percent at $28.97;
  • Time-Warner shares are down a quarter percent at $21.63;
  • IAC/Interactive Corp. shares are down a fraction of a percent at $40.
  • GOOG 1-yr chart

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