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5 Takeaways From WD-40's Earnings Announcement

Jan. 08, 2015 6:33 PM ETWD-40 Company (WDFC)
William Bias profile picture
William Bias
343 Followers

Summary

  • WD-40’s flagship multi-purpose petroleum lubricant served as a catalyst for revenue expansion.
  • Robust revenue expansion in the Asia-Pacific region was offset by revenue declines in its EMEA region.
  • WD-40 sports a rock solid balance sheet that should help it get through any rough patches.

On Jan. 7, multipurpose and household cleaner company WD-40 (NASDAQ: NASDAQ:WDFC) came out with its Q1 FY 2015 earnings announcement. WD-40 could have done better. However, there are some bright spots worth noting. Let's take a look and see what is going on with this company.

Revenue increased slightly

In the most recent quarter, WD-40's overall revenue expanded 0.85% year-over-year. WD-40's famous multi-purpose products contributed to the entire overall gain in revenue (see table below). The Americas region grew its revenue 2% year-over-year. Latin Americans are heavily adopting the useful product which overcame softness in more developed regions. Sales in the United States remained constant according to the earnings announcement. WD-40 could have run some promotions coupled with cost control measures to cover marketing costs to entice more customer purchases in that region as well. In Canada, WD-40 saw decreased sales due to "changes in distribution and the timing of customer specific promotions" which means the challenges in the region could be temporary.

Also, within the Europe, Middle East, Africa and Indian regions (EMEA), WD-40 saw demand decline when promotional activity was lifted. Moreover, adverse currency translations served as a headwind in this region. Robust growth in the Asia-Pacific essentially served as an offset against revenue declines in that region.

WD-40 Q1 FY 2015 Sales by Product (In Thousands)

Product

11/30/2014

11/30/2013

Gain

% Change

Multi-purpose maintenance products

$84,904

$83,986

$918

1%

Homecare and cleaning products

$11,449

$11,555

-$106

-1%

Total

$96,353

$95,541

$812

1%

WD-40 Q1 FY 2015 Sales by Geography (In Thousands)

Geographic region

11/30/2014

11/30/2013

Gain

% Change

Americas

$44,773

$44,062

$711

2%

EMEA

$34,591

$36,516

-$1,925

-5%

Asia-Pacific

$16,989

$14,963

$2,026

14%

Total

$96,353

$95,541

$812

1%

Source: Company earnings announcement

Net income declined

While WD-40's revenue barely gained, its quarterly operating expenses

This article was written by

William Bias profile picture
343 Followers
I have been analyzing stocks since 1992 and a freelance writer since 2012.

Analyst’s Disclosure: The author has no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. The author wrote this article themselves, and it expresses their own opinions. The author is not receiving compensation for it (other than from Seeking Alpha). The author has no business relationship with any company whose stock is mentioned in this article.

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