The Coming Week Is The Most Important - Cramer's Mad Money (1/23/15)

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Includes: AAL, AAPL, AMZN, ARLP, AVT, BA, BABA, BIIB, CAT, CELG, COST, CVX, DWDP, FHN, GOOG, GOOGL, HMC, HON, MA, MCD, MMM, MSFT, NSC, NVGS, PG, QCOM, RALY, RDS.A, RIG, SBUX, SLB, UPS
by: SA Editor Mohit Manghnani

Summary

CEOs determine the direction of the company.

Coming week is important for investors.

Coal and auto stocks are not recommended.

Stocks discussed on the in-depth session of Jim Cramer's Mad Money TV Program, Friday, January 23.

Cramer started the show by attributing Friday's market movement to profit taking. He mentioned that "good guys" always win despite what the market is doing, pointing to Starbucks (NASDAQ:SBUX) and Honeywell (NYSE:HON) earnings. He believes the strength of the companies is determined by their CEOs, and these two companies are examples of superior CEOs.

"They can take their teams to places that no one else has gone, and that's exactly what Howard Schultz and Dave Cote have done for Starbucks and Honeywell," Cramer said.

In the same context, he mentioned how the CEOs of McDonald's (NYSE:MCD) and UPS have disappointed while their rival businesses are doing well.

The next week will be the most important of the year due to earnings, and Cramer wants investors to figure out the context of the earnings and listen to conference calls to know what the companies are saying.

Earnings to watch next week

Monday:

Microsoft (NASDAQ:MSFT): Cramer believes the new CEO Satya Nadella is in a position to bring major changes to the company, including moving towards cloud computing. He also believes Nadella might be able to bring out value in Skype and Xbox and is confident that he will do something bold for shareholders.

Norfolk Southern (NYSE:NSC): "I was blown away with Union Pacific (NYSE:UNP) this week. I will be even more bullish if Norfolk has a similar outlook," Cramer said.

Tuesday: A jam-packed day

There are a lot of companies reporting on Tuesday and Cramer feels bad for them. He will be focused on:

3M (NYSE:MMM): "3M is a core holding for many portfolio managers because of the consistency it brings to the table," said Cramer.

American Airlines (NASDAQ:AAL): "I bet that we are going to see some extraordinary numbers from American Airlines, but after the incredible run, is it enough?"

Caterpillar (NYSE:CAT): "Anything is possible since this is the most inconsistent of the large cap companies."

DuPont (DD) and Procter & Gamble (NYSE:PG) are important earnings to watch for.

Apple (NASDAQ:AAPL): "Tuesday evening is all Apple and the expectations have gotten very high here, again, and I am going to be all over it like white on rice," Cramer said. He reiterated his long-term view on Apple, "Just own Apple, don't trade it."

Wednesday:

Boeing (NYSE:BA): Cramer believes that the rumor surrounding Boeing, of airlines not upgrading their fleets on the back of low oil prices, is false. The recent run in the stock proves he is correct.

Biogen (NASDAQ:BIIB): Cramer said, "The biotechs have been amazing."

Qualcomm (NASDAQ:QCOM): "If Qualcomm can say they have gotten some big wins and they have put the Chinese situation behind them, you can get a 10% move."

Thursday:

Alibaba (NYSE:BABA): The stock has been drifting lower with China cooling off and the company losing its aggressive retail support. "I bet it surprises to the upside," Cramer said.

Celgene (NASDAQ:CELG): Cramer wants investors to buy on weakness.

Google (NASDAQ:GOOG) (NASDAQ:GOOGL): Cramer is nervous about the stock.

Amazon (NASDAQ:AMZN): "Amazon is a cult stock and this is the time it shines due to holiday sales," Cramer said. He cannot value the "darned thing" other than on dollars spent per share.

Friday:

Chevron (NYSE:CVX): "I'm keying in on this company giving forecast of oil and tell what the heck is going on with its mega projects", Cramer said. He also mentioned, "if you own anything oil you do not want to miss this call."

MasterCard (NYSE:MA): Cramer believes that companies which do not participate in the market rallies, fall when they report earnings.

CEO interview - Avnet (NYSE:AVT)

Cramer called Avnet 'the Costco (NASDAQ:COST) of the tech world'. After talking about better than expected results in the last quarter considering the currency headwinds of Europe, Cramer interviewed the CEO Richard Hamada to find out more.

"Our components business in concentrated in Germany, which is doing better than the average (of Europe) and our IT business has a bigger concentration in the U.K. which is also doing better than the European average," said Hamada.

CEO interview - First Horizon (NYSE:FHN)

Cramer reiterated that local banks are doing much better than the international banks. After First Horizon's earnings beat and 20% dividend boost, he interviewed chairman, president and CEO Bryan Jordan, to hear where the company is heading.

"One of our strongest growth lines was in commercial real-estate. We saw good commercial real-estate opportunities. We are seeing good customer and middle-market borrowing," Jordan said. He also sees signs of the economy picking up.

Viewer Calls Taken by Cramer

Transocean (NYSE:RIG): "If you think that oil has bottomed, you don't want to own Transocean. You want to own Royal Dutch Shell (NYSE:RDS.A) or Schlumberger (NYSE:SLB)."

Rally Software (NYSE:RALY): "I got to find out what's going on with Rally before I make a decision."

Honda (NYSE:HMC): "The auto stocks are in a huge funk and I'm not going to put you in an auto stock."

Navigator Holdings (NYSE:NVGS): "LNG is going in sync with oil and even though I think the company is doing a great job, it looks like my analogy was wrong."

Alliance Resource (NASDAQ:ARLP): "I don't recommend any coal stocks."

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