Poker Face: BestBuy Plays the Web Pricing Game

| About: Best Buy (BBY)

BestBuy (NYSE:BBY) has allegedly been playing a web-age trick whereby it shows customers inside the story an internal BestBuy website that has different -- and higher -- prices than the external BestBuy site that brought people into the store:

Based on what his office has learned, Blumenthal said, it appears the consumer has the burden of informing Best Buy sales people of the cheaper price listed on its Internet site, which he said "is troubling."

What is more troubling to me, and to some Best Buy customers, is that even when one informs a salesperson of the Internet price, customers have been shown the intranet site, which looks identical to the Internet site, but does not always show the lowest price. [Hartford Courant]

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Tagged: , Electronics Stores
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