Travelzoo (NASDAQ:TZOO) is a website in transition. In the past, Travelzoo was known for curating travel deals online and presenting them to customers via the company's Top 20 List and e-mail marketing. However, that strategy only targets a segment of the overall market and Travelzoo believes it can grow with a new strategy.
We have been successful inspiring people to take trips they had not planned, but offer little help when they need something.
- Company Presentation (Slide 16)
TZOO plans to grow by developing more "pull" type offers on its website instead of "push" deals. In other words, TZOO wants users to come to the website and search for hotels and flights that meet their own travel...
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