A Really Long Comparison Of Pandora, Sirius And Apple

Sep. 01, 2011 1:49 PM ETSIRI, AAPL, P26 Comments
Brian Nichols profile picture
Brian Nichols

Over the last few months, I have read various articles in reference to the future of radio/broadcasting and the major companies involved. Most of the articles center around Sirius XM (SIRI) and Pandora (P) as investors argue over which company presents the best long term investment. I believe that both companies have the potential to grow and remain strong within the industry but operate in different ways. Investors in these two companies do not view the industry in this way. It seems that investors of Pandora believe Sirius is headed to bankruptcy and vice versa. I believe I have a different perspective, which is unbiased related to stock, of the industry which includes Apple (AAPL) because I am a consumer who uses and loves Sirius, Pandora, and iTunes.

Each company's service appeals on different levels depending on consumer preferences. With each company I have found advantages and disadvantages compared to the competition.

Apple's iTunes is both transcendent and innovating as the service forced competitors to change with something the market had never seen before. Millions of other consumers were blown away by this platform and all that it had to offer. It offers everything the consumer could want because you can simply download your favorites and bypass everything else you do not want. My only issue with iTunes is its access, which can present a problem if you are driving down the road or in a situation where you cannot search for what you want. It is somewhat time-consuming as you must find, download, and upload onto your device to enjoy the service. This presents a disadvantage compared to the competition; however, iTunes has everything where Pandora and Sirius fail.

The chart above shows the various avenues of income for Apple since 2007. Near the top you will see iTunes, which accounts

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