Samsung: No.1 In Smartwatches

Motek Moyen profile picture
Motek Moyen


  • Statista reveals Samsung was the top vendor of smartwatch products in 2014.
  • Samsung has no need to create luxury versions of its Gear smartwatch.
  • Samsung has no gazillions of loyalists but it can still sell millions of smartwatches if it continues to focus on lower-ASP Gear watches.

The hype over the Apple (AAPL) Watch unveiling yesterday overshadowed Statista's report that Samsung (OTCPK:SSNLF) was the top seller of smartwatches in 2014. As per Statista's record, Samsung leads a group of 89 firms, a group that sold 6.8 million smartwatches last year.

Samsung's line of Android and Tizen-powered Gear watches helped the South Korean company sell 1.2 million units - 17.65% market share.

The average selling price of smartwatches in 2014 was $189. The Android Wear-powered Samsung Gear Live retails for $199.99, while the 4G-enabled Samsung Gear S is available from AT&T (T) at $299.99 without contract. Pebble, the second biggest vendor of smartwatches, sells its Steel smartwatch at $199. The FitBit Surge is available for $249.95. Sony's (SNE) SmartWatch 3 is also priced at $249.99.

In spite of the launch of the Apple Watch, the willingness of Samsung to price its products competitively against the competition might help it retain its crown as top vendor of smartwatches this year. Apple, known for selling premium phones and computers, is pricing the Apple Watch well above the current competition.

The cheapest Sports version of the Apple Watch will retail for $349. The mid-range Apple Watch Steel version will sell for $599 to $1099. Apple lists 38 different models for its smartwatch product, far more than what Samsung and other vendors have now.

Source: BBC/Apple

My speculation last year that an Apple Watch version will come with a luxury price tag is now a reality. The Apple Watch Edition with 18-karat gold will start at a base price of $10,000. Tim Cook hired a sales director of Swiss watch company TAG Heuer last year. Cook is trying to upgrade the Apple brand to the level of Swiss-made premium wristwatches.

The high price tags of Apple Watch products will help $199 smartwatches like

This article was written by

Motek Moyen profile picture
Motek Moyen is a financial analyst, technician, and Adobe multimedia content creator. He studied Mathematics, Commercial Advertising, and Computer Science in the 1990s. He does not trade stocks.

Disclosure: The author is long AAPL. The author wrote this article themselves, and it expresses their own opinions. The author is not receiving compensation for it (other than from Seeking Alpha). The author has no business relationship with any company whose stock is mentioned in this article.

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